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The Equitable Cultural Tourism Handbook (Hc) - Alf H. Walle
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Alf H. Walle:

The Equitable Cultural Tourism Handbook (Hc) - used book

ISBN: 9781607523598

ID: 9781607523598

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community. Textbooks New, Books~~Business & Economics~~Industries~~Hospitality Travel & Tourism, Equitable-Cultural-Tourism-Handbook~~Alf-H-Walle, 999999999, The Equitable Cultural Tourism Handbook (Hc), Alf H. Walle, 1607523590, Information Age Publishing, Inc., , , , , Information Age Publishing, Inc.

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The Equitable Cultural Tourism Handbook
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The Equitable Cultural Tourism Handbook - new book

ISBN: 9781607523598

ID: 9614910

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on. The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community. Books, Business, Finance and Law~~Industry and Industrial Studies~~Service Industries, The Equitable Cultural Tourism Handbook~~Book~~9781607523598~~Alf H. Walle, , , , , , , , , ,

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The Equitable Cultural Tourism Handbook (Hc) - Walle, Alf H.
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Walle, Alf H.:
The Equitable Cultural Tourism Handbook (Hc) - hardcover

ISBN: 9781607523598

[ED: Hardcover], [PU: Information Age Publishing], The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.Versandfertig in 3-5 Tagen, [SC: 0.00]

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The Equitable Cultural Tourism Handbook (Hc) - Walle, Alf H.
book is out-of-stock
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Walle, Alf H.:
The Equitable Cultural Tourism Handbook (Hc) - hardcover

ISBN: 9781607523598

[ED: Hardcover], [PU: INFORMATION AGE PUB INC], Deals with the various key issues involving the increased participation of the private sector within cultural tourism. This book focuses on marketing thought and its implications in regard to cultural tourism. It seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context.Versandfertig in über 4 Wochen, [SC: 0.00]

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Walle, Alf H.: The Equitable Cultural Tourism Handbook (Hc)
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Walle, Alf H.: The Equitable Cultural Tourism Handbook (Hc) - new book

ISBN: 9781607523598

ID: 147278609

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Details of the book
The Equitable Cultural Tourism Handbook (Hc)
Author:

Walle, Alf H.

Title:

The Equitable Cultural Tourism Handbook (Hc)

ISBN:

1607523590

Deals with the various key issues involving the increased participation of the private sector within cultural tourism. This book focuses on marketing thought and its implications in regard to cultural tourism. It seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context.

Details of the book - The Equitable Cultural Tourism Handbook (Hc)


EAN (ISBN-13): 9781607523598
ISBN (ISBN-10): 1607523590
Hardcover
Publishing year: 2010
Publisher: INFORMATION AGE PUB INC
218 Pages
Weight: 0,485 kg
Language: eng/Englisch

Book in our database since 31.08.2010 13:37:46
Book found last time on 29.01.2017 11:33:52
ISBN/EAN: 1607523590

ISBN - alternate spelling:
1-60752-359-0, 978-1-60752-359-8

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