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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Laermer, Richard
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Laermer, Richard:
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - hardcover

2003, ISBN: 9781576600993

ID: 247043841

Princeton: Bloomberg Press, 2003 Near-fine condition. NO remainder marks or price clippings. Price inside dustcover: $24.95. NO writing or tears inside book. Tighty spine, bright pages. 233 pages. Synopsis Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, the authors (both of RLM Public Relations) offer advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the business's relationship with the press, with discussion of fashioning a news "hook," providing news "content," and dealing with Internet news. Annotation ©2003 Book News, Inc., Portland, OR Publishers Weekly For a public relations professional, Laermer might have succeeded too well with this book: it could threaten to put firms like his own, RLM PR, out of business. After all, write Laermer and co-author Prichinello in this do-it-yourself guide for snaring publicity, the PR industry's dirty little secret is that "you can create the buzz factor yourself." Among the tips: adopt a media-friendly approach that cultivates friends rather than making enemies; use a host of tactics like embargoes, leaks, source filings and exclusives to your best advantage; and give yourself a leg up by knowing what time-pressed journalists are looking for and handing it to them on a platter. The authors bolster their case with examples of good and bad PR: e.g., how BigStar, an online movie retailer, spun its competition with Blockbuster into a David and Goliath tale, or how Kozmo.com's reliance on the media's love affair with its CEO compromised its ability to deliver on its promises. Some troubling references slip in (Laermer's own staffers watch the movies Wall Street and Boiler Room to get revved up for pitching journalists, and the authors admit "someone once told us that media people often dislike PR practitioners a lot"), but, that aside, this is a valuable road map to the land of buzz. (Feb.) Copyright 2003 Cahners Business Information. . Hard Cover. Near-Fine/Near-Fine. 8vo - over 7¾" - 9¾" tall., Bloomberg Press, 2003

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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Laermer, Richard
book is out-of-stock
(*)
Laermer, Richard:
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - hardcover

2003, ISBN: 9781576600993

ID: 247043841

Princeton: Bloomberg Press, 2003 Near-fine condition. NO remainder marks or price clippings. Price inside dustcover: $24.95. NO writing or tears inside book. Tighty spine, bright pages. 233 pages. Synopsis Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, the authors (both of RLM Public Relations) offer advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the business's relationship with the press, with discussion of fashioning a news "hook," providing news "content," and dealing with Internet news. Annotation ©2003 Book News, Inc., Portland, OR Publishers Weekly For a public relations professional, Laermer might have succeeded too well with this book: it could threaten to put firms like his own, RLM PR, out of business. After all, write Laermer and co-author Prichinello in this do-it-yourself guide for snaring publicity, the PR industry's dirty little secret is that "you can create the buzz factor yourself." Among the tips: adopt a media-friendly approach that cultivates friends rather than making enemies; use a host of tactics like embargoes, leaks, source filings and exclusives to your best advantage; and give yourself a leg up by knowing what time-pressed journalists are looking for and handing it to them on a platter. The authors bolster their case with examples of good and bad PR: e.g., how BigStar, an online movie retailer, spun its competition with Blockbuster into a David and Goliath tale, or how Kozmo.com's reliance on the media's love affair with its CEO compromised its ability to deliver on its promises. Some troubling references slip in (Laermer's own staffers watch the movies Wall Street and Boiler Room to get revved up for pitching journalists, and the authors admit "someone once told us that media people often dislike PR practitioners a lot"), but, that aside, this is a valuable road map to the land of buzz. (Feb.) Copyright 2003 Cahners Business Information. . Hard Cover. Near-Fine/Near-Fine. 8vo - over 7¾" - 9¾" tall., Bloomberg Press, 2003

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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Richard Laermer, Michael Prichinello
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Richard Laermer, Michael Prichinello:
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - used book

ISBN: 9781576600993

ID: 683738371

Bloomberg Press. Used - Good. Dust Jacket present. GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text, Bloomberg Press

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Full Frontal Pr: Getting People Talking About You, Your Business, Or Your Product - Laermer, Richard
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Laermer, Richard:
Full Frontal Pr: Getting People Talking About You, Your Business, Or Your Product - hardcover

2003, ISBN: 9781576600993

ID: 12457137328

Hardcover, Gebraucht, guter Zustand, Dust Cover Missing. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less., [PU: Bloomberg Press]

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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Michael Prichinello
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Michael Prichinello:
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - hardcover

2003, ISBN: 9781576600993

ID: 728456947

Bloomberg Press, 2003-02-01. Hardcover. Near Fine/Near Fine. No tears or chips to the DJ. Interior clean and bright with tight binding., Bloomberg Press, 2003-02-01

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Details of the book
Author:

Richard Laermer, Michael Prichinello

Title:

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

ISBN:

Whether looking to promote a person, a business, a product, or even an idea, with "Full Frontal PR, " anyone can design and implement a simple plan and earn essential media coverage--without a large budget.

Details of the book - Full Frontal PR: Getting People Talking about You, Your Business, or Your Product


EAN (ISBN-13): 9781576600993
ISBN (ISBN-10): 1576600998
Hardcover
Publishing year: 2003
Publisher: Bloomberg Press

Book in our database since 13.12.2007 21:56:06
Book found last time on 13.08.2016 15:32:04
ISBN/EAN: 1576600998

ISBN - alternate spelling:
1-57660-099-8, 978-1-57660-099-3


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