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Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - Traverso, Debra Koontz
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Traverso, Debra Koontz:
Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - used book

ISBN: 9781576600313

ID: 7106254

Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert -- Debra Koontz Traverso -- an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. Despite the splash created by big budget ad campaigns, the fact remains -- big business can't always do the job. Its Achilles heel? One-size-fits-all service coupled with often inexpert sales help. Outsmarting Goliath helps small businesses defeat larger competitors. This book shows how a single phone call, a cleverly crafted letter, an impressive catalog, a winning ad, or a skillfully prepared face-to-face presentation can influence customers to abandon big brand name products and services and embrace small business products and services that better address their needs. With these proven how-to strategies, small upstarts will capture more clients and challenge the Goliaths Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known Traverso, Debra Koontz, Bloomberg Press

Used or antiquarian book Betterworldbooks.com
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Outsmarting Goliath: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Known - Debra Koontz Traverso
book is out-of-stock
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Debra Koontz Traverso:
Outsmarting Goliath: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Known - Paperback

2000, ISBN: 9781576600313

ID: 14313792600

Paperback, Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s)., Gebraucht, sehr guter Zustand, [PU: Bloomberg Press]

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Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - Debra Koontz Traverso
book is out-of-stock
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Debra Koontz Traverso:
Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - Paperback

2000, ISBN: 1576600319

ID: 18158817014

[EAN: 9781576600313], [PU: Bloomberg Press], Business & Economics|Commerce, Business & Economics|Small Business, Ex-library softback book,typical library markings,no highlighting,underlining or notes,good reading,study,research book

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music technology systems, Greensburg, PA, U.S.A. [2881716] [Rating: 5 (von 5)]
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Outsmarting Goliath: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Known - Traverso, Debra Koontz
book is out-of-stock
(*)
Traverso, Debra Koontz:
Outsmarting Goliath: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Known - Paperback

2000, ISBN: 9781576600313

ID: 13740476844

Softcover, Gebraucht, guter Zustand, Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse., [PU: Bloomberg Press]

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Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - Debra Koontz Traverso
book is out-of-stock
(*)
Debra Koontz Traverso:
Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known - Paperback

2000, ISBN: 9781576600313

ID: 863622077

Bloomberg Press, 2000-04-01. Paperback. Good. Ex-library softback book,typical library markings,no highlighting,underlining or notes,good reading,study,research book, Bloomberg Press, 2000-04-01

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Music Technology Systems
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Details of the book
Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

Offering proven strategies for small businesses to achieve equal footing with larger companies, this book covers the process of choosing a name and location, projecting a big image with a small staff, using everyday materials to build an image, producing major-league marketing materials, and capitalizing on the Internet.

Details of the book - Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


EAN (ISBN-13): 9781576600313
ISBN (ISBN-10): 1576600319
Paperback
Publishing year: 2000
Publisher: BLOOMBERG PR
272 Pages
Weight: 0,386 kg
Language: eng/Englisch

Book in our database since 21.05.2007 18:05:45
Book found last time on 24.12.2017 13:11:57
ISBN/EAN: 1576600319

ISBN - alternate spelling:
1-57660-031-9, 978-1-57660-031-3


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