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Xuxa: The Mega-Marketing of Gender, Race, and Modernity - Amelia Simpson
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Amelia Simpson:
Xuxa: The Mega-Marketing of Gender, Race, and Modernity - hardcover

ISBN: 1566391016

[SR: 5792661], Hardcover, [EAN: 9781566391016], Temple University Press, Temple University Press, Book, [PU: Temple University Press], Temple University Press, Former Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty. Backed by Brazil's TV Globo, the fourth-largest commercial network in the world, Xuxa has built an empire. Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale. Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity. "Xuxa" also explores the meaning behind the myth Xuxa's long-term relationship with Brazil's soccer idol, Pele, and the near-worship of her atypical blond, blue-eyed appearance by Brazil's population. As the author examines Xuxa's suggestive style juxtaposed with juvenile entertainment, and the phenomenon of Xuxa-look-alike teenaged paquitas, she unfold the symbolic territory of blond sex symbols worldwide. Amelia Simpson teaches in the Department of Romance Languages and Literatures at the University of Florida. She recently edited and translated "New Tales of Mystery" and "Crime form Latin America" (1992)., 8298058011, Entertainment, 16233461, Sports & Entertainment, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 10020698011, Media & Communications, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2560, Communications, 355562011, Skills, 3, Business & Money, 1000, Subjects, 283155, Books, 4576, Shows, 4569, Television, 86, Humor & Entertainment, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 271633011, Class, 11288, Sociology, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 5571277011, Cultural Policy, 5571275011, Public Affairs & Policy, 5571255011, Politics & Government, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Xuxa - Simpson, Amelia
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Simpson, Amelia:
Xuxa - new book

ISBN: 9781566391016

ID: 534275

A fascinating new book...[that] offers a lucid academic critique of Xuxa's persona." --Entertainment Weekly Former Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty. Backed by Brazil's TV Globo, the fourth-largest commercial network in the world, Xuxa has built an empire. Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale. Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity. Xuxa also explores the meaning behind the myth--Xuxa's long-term relationship with Brazil's soccer idol, Pel, and the near-worship of her atypical blond, blue-eyed appearance by Brazil's population. As the author examines Xuxa's suggestive style juxtaposed with juvenile entertainment, and the phenomenon of Xuxa-look-alike teenaged paquitas, she unfold the symbolic territory of blond sex symbols worldwide. "Simpson has brought the facts and persona of Xuxa together in this well-documented, well-written analysis of the Brazilian superstar. She touches bases on gender, race, and changing patterns in Brazil. Xuxa is rich with information, laced with insight about the methods, practices and abuses that abound with the marketing of a personality and its products, and the effect of TV on all who watch it, especially the children." --News from Brazil Business Business eBook, Temple University Press

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Xuxa: The Mega-Marketing of Gender, Race, and Modernity - Amelia S. Simpson
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Amelia S. Simpson:
Xuxa: The Mega-Marketing of Gender, Race, and Modernity - hardcover

ISBN: 1566391016

Hardcover, [EAN: 9781566391016], Temple University Press,U.S., Temple University Press,U.S., Book, [PU: Temple University Press,U.S.], Temple University Press,U.S., 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books, 275870, Government & Politics, 275890, Civil Liberties & Political Activism, 496554, Countries & Regions, 496870, Economics, 275885, International Institutions, 275882, International Relations, 275901, Political Science & Ideology, 275915, Political Structure & Processes, 275941, Reference, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 496722, Television, 496718, Media & Communication Industries, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276588, Women's Studies, 276591, Feminist Criticism, 276596, Writers & Writing, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Xuxa: The Mega-Marketing of Gender, Race, and Modernity - Amelia Simpson
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Amelia Simpson:
Xuxa: The Mega-Marketing of Gender, Race, and Modernity - hardcover

1993, ISBN: 1566391016

ID: 9028828965

[EAN: 9781566391016], [PU: Temple University Press], Performing Arts|Television|General, Performing Arts|Television|History & Criticism, Political Science|Public Policy|Cultural Policy, Social Science|Discrimination & Race Relations, Social Science|Sociology|General, Business & Economics|Marketing|General

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Xuxa: The Mega-Marketing Of Gender, Race, And Modernity - Amelia Simpson
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Amelia Simpson:
Xuxa: The Mega-Marketing Of Gender, Race, And Modernity - hardcover

ISBN: 9781566391016

ID: 9781566391016

Xuxa: The Mega-Marketing Of Gender, Race, And Modernity Xuxa~~Amelia-S-Simpson Current Affairs>Media/Journalism>Media/Journlism Hardcover, Temple University Press

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