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Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
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Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

[PU: Gloucester Mass. : Rockport], 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: Is the first book to address the critical role that graphic design plays in brand success Traces the journey of today's top companies from challenger brands to market leaders Is filled with full-color photos that bring winning graphic design strategies to life Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Wir versenden am Tag der Bestellung von Montag bis Freitag., [SC: 4.00], gebraucht sehr gut, gewerbliches Angebot, [GW: 1550g]

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Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: OR24429302 (932852)

Gloucester Mass, Rockport, 176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ? Is the first book to address the critical role that graphic design plays in brand success ? Traces the journey of today's top companies from challenger brands to market leaders ? Is filled with full-color photos that bring winning graphic design strategies to life ? Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Wirtschaft 2003 Wir versenden am Tag der Bestellung von Montag bis Freitag.

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Fundus-Online GbR
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Challenging the big brands. How new brands win market share with innovative design. - Evans, Judith and Cheryl Dangel Cullen
book is out-of-stock
(*)
Evans, Judith and Cheryl Dangel Cullen:
Challenging the big brands. How new brands win market share with innovative design. - hardcover

2003, ISBN: 9781564969057

ID: 932852

176 S. Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057 Versand D: 5,50 EUR, [PU:Gloucester Mass. : Rockport,]

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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - Judith Evans, Cheryl Dangel Cullen
book is out-of-stock
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Judith Evans, Cheryl Dangel Cullen:
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - hardcover

2003, ISBN: 1564969053

[SR: 4445414], Hardcover, [EAN: 9781564969057], Rockport Publishers Inc., Rockport Publishers Inc., Book, [PU: Rockport Publishers Inc.], 2003-02-28, Rockport Publishers Inc., 4135911, Graphic Design, 4135891, Design Studies, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 267440, Graphic Design, 267436, Graphic Arts, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 512382, Painting & Drawing, 512776, Criticism & Theory, 512394, Learning to Paint, 267449, Techniques & Tools, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - Judith Evans, Cheryl Dangel Cullen
book is out-of-stock
(*)
Judith Evans, Cheryl Dangel Cullen:
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) - hardcover

2003, ISBN: 1564969053

[SR: 4445414], Hardcover, [EAN: 9781564969057], Rockport Publishers Inc., Rockport Publishers Inc., Book, [PU: Rockport Publishers Inc.], 2003-02-28, Rockport Publishers Inc., 4135911, Graphic Design, 4135891, Design Studies, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 267440, Graphic Design, 267436, Graphic Arts, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 512382, Painting & Drawing, 512776, Criticism & Theory, 512394, Learning to Paint, 267449, Techniques & Tools, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Details of the book
Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)
Author:

Judith Evans, Cheryl Dangel Cullen

Title:

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)

ISBN:

book - livre

Details of the book - Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design)


EAN (ISBN-13): 9781564969057
ISBN (ISBN-10): 1564969053
Hardcover
Publishing year: 2003
Publisher: Gloucester Mass. : Rockport,

Book in our database since 26.05.2007 15:34:23
Book found last time on 12.05.2017 09:31:05
ISBN/EAN: 1564969053

ISBN - alternate spelling:
1-56496-905-3, 978-1-56496-905-7


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