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The Business of iPhone App Development: Making and Marketing Apps That Succeed - Wooldridge, Dave / Schneider, Michael
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Wooldridge, Dave / Schneider, Michael:

The Business of iPhone App Development: Making and Marketing Apps That Succeed - used book

ISBN: 9781430227335

ID: 6488548

iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe. The Business of iPhone App Development is a developer's guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success--from design, to implementation, to the importance of early and continued market analysis, and on past launch into support and updates. And let's not forget the business of the iTunes App Store itself This is the book you wish you had read before you launched your first app This book provides complete business-oriented workflow for the freelance, independent, and small-to-medium-sized development shop--no prior business knowledge is required. No other business book is aimed at the unique and exciting world of iPhone and iPod touch app development. The book was written by experienced developers with business backgrounds--they speak Geek and understand success. What you'll learn Solid business strategies to apply throughout the entire app development process and product life cycle How to manage the iTunes App Store submission process How to successfully promote/market your app on a shoestring budget How to do a competitive analysis and use it to your advantage How to use the StoreKit API to extend product life cycle and increase sales How to avoid legal hassles and what all the small print really means Who is this book for? This book is for any iPhone or iPod touch developer expecting to find success in Apple's iTunes App Store. The Business of iPhone App Development: Making and Marketing Apps That Succeed Wooldridge, Dave / Schneider, Michael, Apress

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The Business of iPhone App Development - Michael Schneider#Dave Wooldridge
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Michael Schneider#Dave Wooldridge:

The Business of iPhone App Development - new book

ISBN: 9781430227335

ID: d02ac748838daf5c25a905c24bbf906b

This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store. The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4302-2733-5, APress

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The Business of iPhone App Development: Making and Marketing Apps that Succeed - Wooldridge, Dave; Schneider, Michael
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Wooldridge, Dave; Schneider, Michael:
The Business of iPhone App Development: Making and Marketing Apps that Succeed - Paperback

2010

ISBN: 9781430227335

ID: 683415462

Grand Central Publishing. MASS MARKET PAPERBACK. 0446602744 Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good. 1996-02-01., Grand Central Publishing, 1996-02-01, West Publishing Company. MASS MARKET PAPERBACK. 0314809007 May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good., West Publishing Company, Apress. PAPERBACK. 1430227338 May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good. 2010-03-16., Apress, 2010-03-16

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The Business of iPhone App Development - Dave Wooldridge; Michael  Schneider; Michael Schneider
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Dave Wooldridge; Michael Schneider; Michael Schneider:
The Business of iPhone App Development - new book

ISBN: 9781430227335

ID: 9781430227335

Business and Management; Business and Management, general; Apple and iOS App, App Store, Apple iPhone, app development, design, iPhone, marketing, organization, testing Books Book, Springer Science+Business Media

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This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store. Shipping costs: EUR 0.00
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The Business of Iphone App Development: Making and Marketing Apps That Succeed - Wooldridge, Dave; Schneider, Michael
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Wooldridge, Dave; Schneider, Michael:
The Business of Iphone App Development: Making and Marketing Apps That Succeed - Paperback

2010, ISBN: 9781430227335

ID: 13645169372

Softcover, Gebraucht, guter Zustand, This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun., [PU: Apress]

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Details of the book
The Business of iPhone App Development: Making and Marketing Apps That Succeed
Author:

Wooldridge, Dave

Title:

The Business of iPhone App Development: Making and Marketing Apps That Succeed

ISBN:

1430227338

Wooldridge speaks geek and understands success, as he proves with this volume designed for any iPhone or iPod touch developer expecting to design and submit an app in Apple's iTunes App Store.

Details of the book - The Business of iPhone App Development: Making and Marketing Apps That Succeed


EAN (ISBN-13): 9781430227335
ISBN (ISBN-10): 1430227338
Hardcover
Paperback
Publishing year: 2010
Publisher: Springer
393 Pages
Weight: 0,592 kg
Language: eng/Englisch

Book in our database since 13.02.2007 05:58:50
Book found last time on 05.02.2017 12:07:59
ISBN/EAN: 1430227338

ISBN - alternate spelling:
1-4302-2733-8, 978-1-4302-2733-5

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