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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - R. Eric Reidenbach
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R. Eric Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - hardcover

ISBN: 1420093304

[SR: 1595840], Hardcover, [EAN: 9781420093308], Productivity Press, Productivity Press, Book, [PU: Productivity Press], Productivity Press, Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships., 2692, Quality Control, 10020711011, Quality Control & Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - R. Eric Reidenbach
book is out-of-stock
(*)
R. Eric Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - hardcover

ISBN: 1420093304

[SR: 1595840], Hardcover, [EAN: 9781420093308], Productivity Press, Productivity Press, Book, [PU: Productivity Press], Productivity Press, Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships., 2692, Quality Control, 10020711011, Quality Control & Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - Reidenbach, R. Eric
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Reidenbach, R. Eric:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - used book

ISBN: 1420093304

ID: 9712515

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building lo business,business and investing Business & Investing, Productivity Press

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R. Eric Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - new book

ISBN: 9781420093308

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Listening to the Voice of the Market - R. Eric Reidenbach
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R. Eric Reidenbach:
Listening to the Voice of the Market - hardcover

2009, ISBN: 9781420093308

ID: 9358091

Hardcover, Buch, [PU: Productivity Press]

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Details of the book
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace.

Details of the book - Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers


EAN (ISBN-13): 9781420093308
ISBN (ISBN-10): 1420093304
Hardcover
Publishing year: 2009
Publisher: PRODUCTIVITY PR INC
193 Pages
Weight: 0,476 kg
Language: eng/Englisch

Book in our database since 23.05.2010 12:25:53
Book found last time on 29.11.2017 11:15:41
ISBN/EAN: 1420093304

ISBN - alternate spelling:
1-4200-9330-4, 978-1-4200-9330-8


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