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Lowest price: 177.34 €, highest price: 182.95 €, average price: 180.76 €
Business-To-Business Marketing - Ross Brennan, Louise E. Canning, Raymond McDowell
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Ross Brennan, Louise E. Canning, Raymond McDowell:
Business-To-Business Marketing - hardcover

ISBN: 9781412919692

ID: http://www.hitmeister.de/buecher/business-to-business-marketing-ross-brennan-3384254/#hmp-1732751119828886100005

Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning., libri, Gebundene Ausgabe

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Business-to-Business Marketing (SAGE Advanced Marketing Series) - Dr Ross Brennan
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Dr Ross Brennan:
Business-to-Business Marketing (SAGE Advanced Marketing Series) - hardcover

2007, ISBN: 141291969X

ID: 3786045440

[EAN: 9781412919692], Neubuch, [PU: Sage Publications Ltd], 359 pages. 9.50x6.75x0.75 inches. In Stock.

New book Abebooks.de
Revaluation Books, Exeter, DEV, United Kingdom [2134736] [Rating: 5]
NEW BOOK Shipping costs: EUR 5.98
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Business-to-Business Marketing - Brennan Ross
book is out-of-stock
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Brennan Ross:
Business-to-Business Marketing - new book

ISBN: 141291969X

ID: 1557854495

[EAN: 9781412919692], Neubuch, [PU: Sage Publications], pp. 384

New book Abebooks.de
Majestic Books, London, ,, United Kingdom [51749587] [Rating: 4]
NEW BOOK Shipping costs: EUR 4.90
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Details of the book

Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning.

Details of the book - Business-To-Business Marketing


EAN (ISBN-13): 9781412919692
ISBN (ISBN-10): 141291969X
Hardcover
Publishing year: 2007

Book in our database since 03.11.2007 17:40:37
Book found last time on 04.07.2011 06:58:48
ISBN/EAN: 141291969X

ISBN - alternate spelling:
1-4129-1969-X, 978-1-4129-1969-2


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