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Ethics in Public Relations: Responsible Advocacy - Fitzpatrick, K / Bronstein
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Fitzpatrick, K / Bronstein:
Ethics in Public Relations: Responsible Advocacy - hardcover

ISBN: 9781412917971

[ED: Hardcover], [PU: SAGE PUBN], 'An intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon' - Jay Black, Editor, Journal of Mass Media Ethics 'Fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions' - Harold Burson, Founding Chairman, Burson Marstellar 'Both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays' - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame 'Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick's discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice' - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations. 256 p. - 9.0000 x 6.0000 in Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Ethics in Public Relations: Responsible Advocacy - Fitzpatrick, K / Bronstein
book is out-of-stock
(*)
Fitzpatrick, K / Bronstein:
Ethics in Public Relations: Responsible Advocacy - hardcover

ISBN: 9781412917971

[ED: Hardcover], [PU: SAGE PUBN], 'An intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon' - Jay Black, Editor, Journal of Mass Media Ethics 'Fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions' - Harold Burson, Founding Chairman, Burson Marstellar 'Both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays' - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame 'Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick's discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice' - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations. 256 p. - 9.0000 x 6.0000 in Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Ethics in Public Relations: Responsible Advocacy - Fitzpatrick, Kathy / Bronstein, Carolyn B.
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Fitzpatrick, Kathy / Bronstein, Carolyn B.:
Ethics in Public Relations: Responsible Advocacy - used book

ISBN: 9781412917971

ID: 6187440

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Ethics in Public Relations: Responsible Advocacy Fitzpatrick, Kathy / Bronstein, Carolyn B., Sage Publications (CA)

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Ethics in Public Relations: Responsible Advocacy - Fitzpatrick, K / Bronstein
book is out-of-stock
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Fitzpatrick, K / Bronstein:
Ethics in Public Relations: Responsible Advocacy - hardcover

ISBN: 9781412917971

[ED: Hardcover], [PU: SAGE Publications Inc], Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. It explores the requirements of ethical advocacy online and ethical accountability in organizational settings. black & white illustrations Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Ethics in Public Relations - Kathy R. Fitzpatrick; Carolyn Bronstein
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Kathy R. Fitzpatrick; Carolyn Bronstein:
Ethics in Public Relations - hardcover

2006, ISBN: 9781412917971

ID: 7207093

Hardcover, Buch, [PU: SAGE Publications Inc]

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Details of the book
Ethics in Public Relations: Responsible Advocacy

Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.

Details of the book - Ethics in Public Relations: Responsible Advocacy


EAN (ISBN-13): 9781412917971
ISBN (ISBN-10): 1412917972
Hardcover
Publishing year: 2006
Publisher: SAGE PUBN INC
241 Pages
Weight: 0,535 kg
Language: eng/Englisch

Book in our database since 11.04.2007 20:09:15
Book found last time on 29.07.2017 01:00:20
ISBN/EAN: 1412917972

ISBN - alternate spelling:
1-4129-1797-2, 978-1-4129-1797-1


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