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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Paperback) - Thomas Nagle, John Hogan, Joseph Zale
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Thomas Nagle, John Hogan, Joseph Zale:
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Paperback) - Paperback

2016, ISBN: 1292023236

ID: 20775890110

[EAN: 9781292023236], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Language: English . Brand New Book. For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today s markets. Features: NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically-from LeveragePoint Innovations Inc.While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative-Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information-Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment).The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

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Strategy and Tactics of Pricing, The: Pearson New International Edition - Nagle, Thomas
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Nagle, Thomas:
Strategy and Tactics of Pricing, The: Pearson New International Edition - new book

ISBN: 9781292023236

ID: b63b4b20a980241a9c7bfc47a01253ff

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets.

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The Strategy and Tactics of Pricing - Tom Nagle
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Tom Nagle:
The Strategy and Tactics of Pricing - Paperback

2013, ISBN: 9781292023236

ID: 13919023087

Paperback, Gebraucht, guter Zustand, Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!, [PU: Routledge]

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Strategy and Tactics of Pricing - Thomas Nagle; John Hogan; Joseph Zale
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Thomas Nagle; John Hogan; Joseph Zale:
Strategy and Tactics of Pricing - Paperback

2013, ISBN: 9781292023236

ID: 27400463

[ED: 5], Pearson New International Edition, Softcover, Buch, [PU: Pearson Education Limited]

New book Lehmanns.de
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The Strategy and Tactics of Pricing - Nagle, Thomas T.
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Nagle, Thomas T.:
The Strategy and Tactics of Pricing - Paperback

2016, ISBN: 9781292023236

ID: 13989357715

Paperback, Book, Neubuch, New and in stock., [PU: Routledge]

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Details of the book
The Strategy and Tactics of Pricing
Author:

Thomas T. Nagle

Title:

The Strategy and Tactics of Pricing

ISBN:

Title: Strategy and Tactics of Pricing <>Binding: Paperback <>Author: Thomas Nagle & John Hogan <>Publisher: Pearson Higher Education

Details of the book - The Strategy and Tactics of Pricing


EAN (ISBN-13): 9781292023236
ISBN (ISBN-10): 1292023236
Hardcover
Paperback
Publishing year: 2014
Publisher: Prentice Hall International
312 Pages
Weight: 0,380 kg
Language: Englisch

Book in our database since 14.07.2009 08:46:41
Book found last time on 18.05.2017 14:57:32
ISBN/EAN: 1292023236

ISBN - alternate spelling:
1-292-02323-6, 978-1-292-02323-6


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