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Measuring Marketing: 110+ Key Metrics Every Marketer Needs (Paperback) - John A. Davis
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John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs (Paperback) - Paperback

2013, ISBN: 111815374X

ID: 14533606554

[EAN: 9781118153741], Neubuch, [PU: John Wiley Sons Inc, United States], Language: English . Brand New Book. Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

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Measuring Marketing - John A. Davis
book is out-of-stock
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John A. Davis:
Measuring Marketing - Paperback

ISBN: 9781118153741

ID: 9781118153741

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately* Measuring marketing success is difficult, but this book shows what and when to assess* Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.; Gardners; Paperback, John Wiley & Sons Inc

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis
book is out-of-stock
(*)
John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

2013, ISBN: 111815374X

[SR: 150118], Paperback, [EAN: 9781118153741], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2013-01-18, John Wiley & Sons, Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis
book is out-of-stock
(*)
John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Paperback

2013, ISBN: 111815374X

[SR: 150118], Paperback, [EAN: 9781118153741], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2013-01-18, John Wiley & Sons, Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Measuring Marketing - John A. Davis
book is out-of-stock
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John A. Davis:
Measuring Marketing - Paperback

2013, ISBN: 9781118153741

ID: 20935549

[ED: 2], 2nd Revised edition, Softcover, Buch, [PU: John Wiley & Sons Inc]

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Details of the book
Measuring Marketing
Author:

Davis, John A.

Title:

Measuring Marketing

ISBN:

Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o...

Details of the book - Measuring Marketing


EAN (ISBN-13): 9781118153741
ISBN (ISBN-10): 111815374X
Hardcover
Paperback
Publishing year: 20130426
Publisher: Wiley John + Sons
320 Pages
Weight: 0,631 kg
Language: Englisch

Book in our database since 20.08.2012 10:51:03
Book found last time on 16.05.2017 10:56:52
ISBN/EAN: 111815374X

ISBN - alternate spelling:
1-118-15374-X, 978-1-118-15374-1


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