English
United States
Sign in
Tip from find-more-books.com
Similar books
More/other books that might be very similar to this book
Search tools
Book recommendations
Latest news
Advertising
FILTER
- 0 Results
Lowest price: 3.85 €, highest price: 32.95 €, average price: 12.38 €
FusionBranding : How to Forge Your Brand for the Future - Wreden, Nick, Jr.
book is out-of-stock
(*)
Wreden, Nick, Jr.:
FusionBranding : How to Forge Your Brand for the Future - used book

2005, ISBN: 0971744203

ID: 5086671

Department store magnate John Wanamaker once famously said, "Half my advertising is wasted, I just don't know which half." Once companies could establish brands while ignoring such accountability. Not any more. The customer economy has eroded the power of mass media, and intense competition and limited resources make accountability crucial. Customers control relationships today, and they demand business on their terms. This means companies must move away from dated branding tactics and incorporate accountability, customer equity and operational excellence into branding strategies. FusionBranding takes a fresh look at branding, focusing not on how it was done in the past but on how it will be done in the future. To build a perpetual FusionBrand, companies - especially those selling to other businesses - must start applying the 10 core principles that represent the new face of branding. Each chapter looks at these principles through the practices of today's most successful brands. Chapters also feature a "FutureView," which looks at branding in 2005 and beyond, "Takeaways," indepth questions that can help apply FusionBranding principles to your brands, and "Resources" that feature books and Web sites about FusionBranding principles. Finally, key vendors are listed. FusionBranding is complemented by a comprehensive Web site that offers information, resources, newsletters and continuing insights about the future of branding. Book jacket. business and investing,industrial,management,management and leadership,marketing,marketing and sales,sales and selling Marketing & Sales, Accountability Press

Used or antiquarian book Thriftbooks.com
used Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
FusionBranding: How to Forge Your Brand for the Future - Wreden
book is out-of-stock
(*)
Wreden:
FusionBranding: How to Forge Your Brand for the Future - new book

ISBN: 9780971744202

FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles. Wreden, Books, Business and Finance, Marketing and Sales, FusionBranding: How to Forge Your Brand for the Future Books>Business and Finance>Marketing and Sales FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.

New book [USA] Indigo.ca
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
FusionBranding: How to Forge Your Brand for the Future - Wreden, Nick
book is out-of-stock
(*)
Wreden, Nick:
FusionBranding: How to Forge Your Brand for the Future - hardcover

ISBN: 0971744203

ID: 16089506909

[EAN: 9780971744202], Used, good, [PU: Accountability Press], Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketing|Industrial, Jacket, . Very Good dust jacket. Highlighting inside.

Used or antiquarian book Abebooks.com
Wonder Book, Frederick, MD, U.S.A. [8895] [Rating: 5 (of 5)]
NOT NEW BOOK Shipping costs: EUR 7.13
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
FusionBranding: How to Forge Your Brand for the Future - Wreden, Nick
book is out-of-stock
(*)
Wreden, Nick:
FusionBranding: How to Forge Your Brand for the Future - used book

2002, ISBN: 0971744203

ID: 22452112966

[EAN: 9780971744202], Used, very good, [PU: Accountability Press], Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear.

Used or antiquarian book Abebooks.com
Better World Books: West, Reno, NV, U.S.A. [4720790] [Rating: 5 (of 5)]
NOT NEW BOOK Shipping costs: EUR 4.01
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Fusion Branding, How to Forge Your Brand for the Future, - Wreden, Nick,
book is out-of-stock
(*)
Wreden, Nick,:
Fusion Branding, How to Forge Your Brand for the Future, - hardcover

2002, ISBN: 9780971744202

ID: 520091123

2002. 2002. Hardcover. Very Good. Very Good Very good Accountability Press, Hardback/dust jacket/very good co ndition, ., 2002, 2002

Used or antiquarian book Biblio.com
BookDepart
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

Details of the book
Fusionbranding: How to Forge Your Brand for the Future

FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.

Details of the book - Fusionbranding: How to Forge Your Brand for the Future


EAN (ISBN-13): 9780971744202
ISBN (ISBN-10): 0971744203
Hardcover
Publishing year: 2002
Publisher: Accountability Press

Book in our database since 07.02.2008 11:03:58
Book found last time on 31.07.2017 10:13:55
ISBN/EAN: 0971744203

ISBN - alternate spelling:
0-9717442-0-3, 978-0-9717442-0-2


< to archive...
Related books