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Mixed Signals: The Prospects for Global Television News - Parker, Richard
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Parker, Richard:
Mixed Signals: The Prospects for Global Television News - Paperback

ISBN: 9780870783746

[ED: Taschenbuch], [PU: BROOKINGS INSTITUTION], In recent decades, the growth of the television industry and broadcast news media has been astounding. As this phenomena has unfolded, the United States has become the ' leader' of commercialized television broadcasting nationally and reaching every sector of that market. However, more recently, international news services, such as CNN, the BBC World Service, and Sky Channel have extended their viewership to a global audience. In doing so, these stations are capable of grossing larger margins of profit, as well as, offering extremely high-quality news and arts programming to an estimated audience of 130 million. In an era of diminished global ideological competition, tight governmental budgets, and increasingly privatized television, the development of new broadcasting has been driven up to take shape with entertainment television. Even in the United States, the news has shifted from content to an albeit glamorized presentation of the news, which many have termed ' tabloidization.' Though this style of television advertising ' sells' programming, many United States firms are missing the global picture. In essence, when there is a globalized news, it will be able to turn a profit on a grandeur scale and be a more effective commercial vehicle for selling things. In Mixed Signals, Richard Parker contemplates these important aspects of the developing global television market, while entertainment programming will still have to appeal to many local tastes. As well, Parker makes clear the basic economics of television and how this understanding will enhance the dissemination of news and we as an audience will take this even more for granted.Versandfertig in über 4 Wochen, [SC: 0.00]

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Mixed Signals : The Prospects for Global Television News - Richard Parker
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ISBN: 0870783742

ID: 5620107

In recent decades, the growth of the television industry and broadcast news media has been astounding. As this phenomena has unfolded, the United States has become the leader of commercialized television broadcasting nationally and reaching every sector of that market. However, more recently, international news services, such as CNN, the BBC World Service, and Sky Channel have extended their viewership to a global audience. In doing so, these stations are capable of grossing larger margins of profit, as well as, offering extremely high-quality news and arts programming to an estimated audience of 130 million. In an era of diminished global ideological competition, tight governmental budgets, and increasingly privatized television, the development of new broadcasting has been driven up to take shape with entertainment television. Even in the United States, the news has shifted from content to an albeit glamorized presentation of the news, which many have termed tabloidization. Though this style of television advertising sells programming, many United States firms are missing the global picture. In essence, when there is a globalized news, it will be able to turn a profit on a grandeur scale and be a more effective commercial vehicle for selling things. In Mixed Signals, Richard Parker contemplates these important aspects of the developing global television market, while entertainment programming will still have to appeal to many local tastes. As well, Parker makes clear the ba arts music and photography,communication and journalism,education and reference,engineering,film and television,humanities,humor and entertainment,journalism,journalism and nonfiction,language arts Television, Century Foundation, The

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Mixed Signals: The Prospects for Global Television News: Prospect for Global Television News - Parker, Richard
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Parker, Richard:
Mixed Signals: The Prospects for Global Television News: Prospect for Global Television News - Paperback

1995, ISBN: 0870783742

ID: 147699

Taschenbuch Taschenbuch Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping worldwide with invoice / ex library / plastik jacket; Spezialschutzfolie Ethics & moral philosophy, Media studies, Radio & television industry, Current Events, General, Politics, Television - General, Television Journalism, Language Arts & Disciplines, Politics / Current Events gebraucht; gut, [PU:Brookings Institution,]

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Mixed Signals: The Prospects for Global Television News: Prospect for Global Television News - Parker, Richard
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Parker, Richard:
Mixed Signals: The Prospects for Global Television News: Prospect for Global Television News - Paperback

1995, ISBN: 9780870783746

ID: 147699

Taschenbuch Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping worldwide with invoice / ex library / plastik jacket; Spezialschutzfolie Versand D: 2,90 EUR Ethics & moral philosophy, Media studies, Radio & television industry, Current Events, General, Politics, Television - General, Television Journalism, Language Arts & Disciplines, Politics / Current Events, [PU:Brookings Institution,]

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Mixed Signals: The Prospect for Global Television News - Richard Parker
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Richard Parker:
Mixed Signals: The Prospect for Global Television News - Paperback

1995, ISBN: 9780870783746

ID: 738490932

The Century Foundation, 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., The Century Foundation, 1995

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Details of the book
Mixed Signals: The Prospects for Global Television News

In recent decades, the growth of the television industry and broadcast news media has been astounding. As this phenomena has unfolded, the United States has become the ' leader' of commercialized television broadcasting nationally and reaching every sector of that market. However, more recently, international news services, such as CNN, the BBC World Service, and Sky Channel have extended their viewership to a global audience. In doing so, these stations are capable of grossing larger margins of profit, as well as, offering extremely high-quality news and arts programming to an estimated audience of 130 million. In an era of diminished global ideological competition, tight governmental budgets, and increasingly privatized television, the development of new broadcasting has been driven up to take shape with entertainment television. Even in the United States, the news has shifted from content to an albeit glamorized presentation of the news, which many have termed ' tabloidization.' Though this style of television advertising ' sells' programming, many United States firms are missing the global picture. In essence, when there is a globalized news, it will be able to turn a profit on a grandeur scale and be a more effective commercial vehicle for selling things. In Mixed Signals, Richard Parker contemplates these important aspects of the developing global television market, while entertainment programming will still have to appeal to many local tastes. As well, Parker makes clear the basic economics of television and how this understanding will enhance the dissemination of news and we as an audience will take this even more for granted.

Details of the book - Mixed Signals: The Prospects for Global Television News


EAN (ISBN-13): 9780870783746
ISBN (ISBN-10): 0870783742
Paperback
Publishing year: 1995
Publisher: BROOKINGS INSTITUTION
105 Pages
Weight: 0,204 kg
Language: eng/Englisch

Book in our database since 28.01.2008 19:52:00
Book found last time on 31.03.2018 10:15:48
ISBN/EAN: 0870783742

ISBN - alternate spelling:
0-87078-374-2, 978-0-87078-374-6


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