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Cradle to Cradle: Remaking the Way We Make Things - Michael Braungart, William McDonough
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Michael Braungart, William McDonough:
Cradle to Cradle: Remaking the Way We Make Things - Paperback

2002, ISBN: 0865475873

[SR: 3859], Paperback, [EAN: 9780865475878], North Point Press, North Point Press, Book, [PU: North Point Press], 2002-04-22, North Point Press, A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change., Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton, 1043856, Environmental Economics, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 16233431, Industrial Relations, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 10020697011, Manufacturing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 13735, Environmental, 226545, Groundwater & Flood Control, 16244651, Insecticides & Pesticides, 52192011, Pollution, 226548, Waste Management, 226549, Water Quality & Treatment, 227541, Civil & Environmental, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 13762, Industrial Design, 194818011, Packaging, 7921653011, Products, 227550, Industrial, Manufacturing & Operational Systems, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 13529, Ecology, 13469, Biological Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 13598, Environmental Science, 13592, Earth Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 290062, Conservation, 52215011, Energy, 14452, Nature & Ecology, 75, Science & Math, 1000, Subjects, 283155, Books, 14631, Technology, 14637, History of Technology, 14639, Nanotechnology, 14644, Safety & Health, 271634011, Social Aspects, 75, Science & Math, 1000, Subjects, 283155, Books, 290441, Environmentalism, 14459, Environment, 75, Science & Math, 1000, Subjects, 283155, Books, 26, Sports & Outdoors, 16315, Baseball, 16327, Basketball, 2446, Biographies, 13922616011, Children's & Youth Sports, 266218, Coaching, 13022441, Extreme Sports, 290078, Field Guides, 16378, Football (American), 16381, Golf, 16384, Hiking & Camping, 16477, Hockey, 16479, Hunting & Fishing, 16533, Individual Sports, 16596, Miscellaneous, 68140, Mountaineering, 290127, Nature Travel, 16615, Other Team Sports, 290108, Outdoor Recreation, 16626, Racket Sports, 13022451, Rodeos, 16638, Soccer, 13022471, Softball, 864488, Survival Skills, 16640, Training, 16645, Water Sports, 16676, Winter Sports, 1000, Subjects, 283155, Books, 5571280011, Environmental Policy, 5571275011, Public Affairs & Policy, 5571255011, Politics & Government, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William / Braungart, Michael
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ISBN: 9780865475878

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A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Cradle to Cradle: Remaking the Way We Make Things McDonough, William / Braungart, Michael, North Point Press

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Cradle to Cradle - William McDonough
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William McDonough:
Cradle to Cradle - Paperback

1, ISBN: 9780865475878

[ED: Taschenbuch], [PU: Macmillan USA], Neuware - A manifesto for a radically different philosophy and practice of manufacture and environmentalism 'Reduce, reuse, recycle' urge environmentalists in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, 'cradle to grave' manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective hence, 'waste equals food' is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as 'biological nutrients' that safely re-enter the environment or as 'technical nutrients' that circulate within closed-loop industrial cycles, without being 'downcycled' into low-grade uses (as most 'recyclables' now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. -, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 205x128x19 mm, 193, [GW: 554g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung, Interntationaler Versand

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ISBN: 9780865475878

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A manifesto for a radically different philosophy and practice of manufacture and environmentalism ´´Reduce, reuse, recycle´´ urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, ´´cradle to grave´´ manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, ´´waste equals food´´ is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as ´´biological nutrients´´ that safely re-enter the environment or as ´´technical nutrients´´ that circulate within closed-loop industrial cycles, without being ´´downcycled´´ into low-grade uses (as most ´´recyclables´´ now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Remaking the Way We Make Things Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Naturwissenschaften & Technik, Macmillan USA

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Cradle to Cradle Remaking the Way We Make Things - McDonough, William; Braungart, Michael
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2003, ISBN: 0865475873

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Kartoniert / Broschiert Englische Bücher / Naturwissenschaften, Umwelt / Technik, Zukunftstechnologie, TECHNOLOGY & ENGINEERING / Environmental / General, TECHNOLOGY & ENGINEERING / Industrial Design / General, mit Schutzumschlag neu, [PU:Macmillan USA]

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Details of the book
Cradle to Cradle

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Details of the book - Cradle to Cradle


EAN (ISBN-13): 9780865475878
ISBN (ISBN-10): 0865475873
Hardcover
Paperback
Publishing year: 2003
Publisher: Macmillan USA
193 Pages
Weight: 0,553 kg
Language: eng/Englisch

Book in our database since 31.05.2007 21:34:34
Book found last time on 18.09.2017 14:09:56
ISBN/EAN: 0865475873

ISBN - alternate spelling:
0-86547-587-3, 978-0-86547-587-8


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