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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William / Braungart, Michael
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Cradle to Cradle: Remaking the Way We Make Things - used book

ISBN: 9780865475878

ID: 3797950

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Cradle to Cradle: Remaking the Way We Make Things McDonough, William / Braungart, Michael, North Point Press

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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William, and Braungart, Michael
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McDonough, William, and Braungart, Michael:
Cradle to Cradle: Remaking the Way We Make Things - Paperback

2002, ISBN: 9780865475878

ID: 13875397345

Trade paperback, Gebraucht, guter Zustand, Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: North Point Press]

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Cradle to Cradle : Remaking the Way We Make Things - Michael Braungart and William McDonough
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Cradle to Cradle : Remaking the Way We Make Things - used book

ISBN: 0865475873

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[EAN: 9780865475878], Gebraucht, sehr guter Zustand, Nature|Environmental Conservation & Protection, Business & Economics|Industrial Management, Book Condition: Very Good, [PU: North Port Press]

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Cradle to Cradle: Remaking the Way We Make Things - Michael Braungart, William McDonough
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Michael Braungart, William McDonough:
Cradle to Cradle: Remaking the Way We Make Things - Paperback

2002, ISBN: 9780865475878

ID: 13959204624

Paperback, Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text., Gebraucht, guter Zustand, [PU: North Point Press]

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Cradle to Cradle: Remaking the Way We Make Things - McDonough, William, and Braungart, Michael
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McDonough, William, and Braungart, Michael:
Cradle to Cradle: Remaking the Way We Make Things - Paperback

2002, ISBN: 9780865475878

ID: 14033575767

Trade paperback, Very good condition-Has cover, edge, corner or page wear and may have mild highlighting/writing., [PU: North Point Press]

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Details of the book
Cradle to Cradle
Author:

McDonough, William; Braungart, Michael

Title:

Cradle to Cradle

ISBN:

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Details of the book - Cradle to Cradle


EAN (ISBN-13): 9780865475878
ISBN (ISBN-10): 0865475873
Hardcover
Paperback
Publishing year: 2003
Publisher: Macmillan USA
193 Pages
Weight: 0,553 kg
Language: eng/Englisch

Book in our database since 31.05.2007 21:34:34
Book found last time on 11.05.2017 18:01:43
ISBN/EAN: 0865475873

ISBN - alternate spelling:
0-86547-587-3, 978-0-86547-587-8


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