2004, ISBN: 9780856210624

Hardcover

Cambridge: Icon Books Ltd., 1997. This introduction guides the reader through a system which aimed to make sense of history. It offers perspectives on Lyotard's "meta-narrative&q… More...

Cambridge: Icon Books Ltd., 1997. This introduction guides the reader through a system which aimed to make sense of history. It offers perspectives on Lyotard's "meta-narrative", and Fukuyama's "end of history" in postmodern debate.. paperback. Very Good/No Dust Jacket. Clean Copy., Icon Books Ltd., 1997, 3, CollectibleGood. Earlier 1971 Fordham University Press. Black clothbound hardcover. No dustjacket. Cover shows light wear. Tight binding. Pages have markings, all text still legible. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount., 0, Kogan Page Limited/Viva Books, 2004. First edition. Softcover. New. In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world’s greatest Western thinkers... • Heraclitus • Socrates • Plato • Aristotle • Descartes • Spinoza • Leibniz • Locke • Hume • Rousseau • Kant • Hegel • Nietzsche • Wittgenstein • Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking. Contents: By way of introduction • Part I All Greek to me: 1 Heraclitus - and the place from where we start 2 Socrates - and the art of questioning 3 Plato - and seeing below the surface 4 Aristotle - and the importance of structure • Part II I think, therefore I brand 5 Descartes - and the application of Reason 6 Spinoza and Leibniz - and a systematic approach 7 Locke - and the empirical tradition 8 Hume - and the limits of Reason • Part III Into the deep: 9 Rousseau - and the importance of feeling 10 Kant - and a balanced approach 11 Hegel - and the primacy of process 12 Nietzsche - and the creation of values • Part IV Searching for certainty: 13 Wittgenstein - and the brand as tool 14 Existentialism - and the brand as individual 15 Popper - and the quest for a better model 16 The future - and the real role of philosophy in branding • Summary of the top tips. Printed Pages: 200., Kogan Page Limited/Viva Books, 2004, 6, Barnes and Noble. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Barnes and Noble, 2.5, Sussex University Press,. Paperback. 139pp. Ex-library copy with usual stamps, labels and numbers etc. Good, sound, ex-library copy . Paperback. 1976., Sussex University Press, 1976, 0<

1976, ISBN: 9780856210624

Imprint unknown, Paperback, 140 Seiten, Publiziert: 1976-10-21T00:00:01Z, Produktgruppe: Book, 0.5 kg, Verkaufsrang: 2917057, Politics, Philosophy & Social Sciences, Subjects, Books, Impr… More...

Imprint unknown, Paperback, 140 Seiten, Publiziert: 1976-10-21T00:00:01Z, Produktgruppe: Book, 0.5 kg, Verkaufsrang: 2917057, Politics, Philosophy & Social Sciences, Subjects, Books, Imprint unknown, 1976<