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Lowest price: 3.53 €, highest price: 79.98 €, average price: 24.72 €
Media Planning: A Practical Guide - Jim Surmanek
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Jim Surmanek:
Media Planning: A Practical Guide - used book

ISBN: 0844230464

ID: 1905396

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency. accounting,accounting and finance,advertising,business and finance,business and investing,marketing,marketing and sales,multilevel,politics and social sciences,sociology Marketing & Sales, Passport Books

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Media Planning: A Practical Guide
book is out-of-stock
(*)
Media Planning: A Practical Guide - Paperback

1985, ISBN: 9780844230467

ID: 236269

165 Seiten Taschenbuch ex Library / aus einer wissentschaftlichen Bibliothek Versand D: 2,90 EUR, [PU:McGraw-Hill Contemporary,]

Used or antiquarian book Buchfreund.de
Mosakowski & Stiasny GbR, 61197 Florstadt
Shipping costs:Versandkosten innerhalb der BRD (EUR 2.90)
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Media Planning: A Practical Guide
book is out-of-stock
(*)
Media Planning: A Practical Guide - Paperback

1985, ISBN: 9780844230467

ID: 236269

165 Seiten Taschenbuch Zustand: gebraucht; gut ex Library / aus einer wissentschaftlichen Bibliothek Versand D: 2,90 EUR, [PU:McGraw-Hill Contemporary,]

Used or antiquarian book Buchfreund.de
Mosakowski & Stiasny GbR, 61197 Florstadt
Shipping costs:Versandkosten für BRD (EUR 2.90)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Media Planning: A Practical Guide
book is out-of-stock
(*)
Media Planning: A Practical Guide - Paperback

1985, ISBN: 9780844230467

ID: 236269

165 Seiten Taschenbuch Zustand: gebraucht; gut, McGraw-Hill Contemporary, 1985.

Used or antiquarian book ZVAB.com
Mosakowski & Stiasny GbR
Shipping costs: EUR 2.90
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

Details of the book

Details of the book - Media Planning: A Practical Guide


EAN (ISBN-13): 9780844230467
ISBN (ISBN-10): 0844230464
Paperback
Publishing year: 1985
Publisher: McGraw-Hill Contemporary,

Book in our database since 05.04.2008 23:22:24
Book found last time on 07.12.2016 13:49:30
ISBN/EAN: 0844230464

ISBN - alternate spelling:
0-8442-3046-4, 978-0-8442-3046-7


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