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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

Paperback, [EAN: 9780844230320], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 935522, Business & Investing, 935666, Accounting, 935524, Biography & History, 935558, Business Life, 935606, Economics, 935648, Finance, 935664, Industries & Professions, 935756, International, 935764, Investing, 935582, Job Hunting & Careers, 935782, Management & Leadership, 935812, Marketing & Sales, 355938011, Processes & Infrastructure, 935844, Personal Finance, 355943011, Popular Economics, 935726, Real Estate, 935874, Reference, 355939011, Skills, 935888, Small Business & Entrepreneurship, 355944011, Women & Business, 11592005011, Taxation, 927726, Subjects, 916520, Books, 15305441, Business & Finance, 15305451, Accounting, 690344011, Banking, 15305521, Business Communication, 690345011, Business Development, 15305531, Business Ethics, 690352011, Business Law, 15305551, Economics, 690346011, Enterpeneurship, 15305601, Finance, 15305641, Human Resources, 690347011, International Business, 690348011, Investments & Securities, 690349011, Management, 15305671, Marketing, 690350011, Real Estate, 690351011, Sales, 15115321, Textbooks, 927726, Subjects, 916520, Books, 930192, Sociology, 16254821, AIDS, 16254811, Abuse, 16036811, Adults, 16036821, Aging, 16036801, Children, 274712011, Class, 16254851, Communities, 16036781, Culture, 930204, Death, 16036761, History, 16254831, Leisure, 930196, Marriage & Family, 51217011, Medicine, 16036831, Men, 16036851, Occupational, 930206, Race Relations, 930214, Religion, 16036771, Research & Measurement, 930198, Rural, 16254841, Social Groups, 16036791, Social Situations, 930200, Social Theory, 16036861, Suburban, 930202, Urban, 16036841, Women, 930140, Social Sciences, 5489589011, Politics & Social Sciences, 927726, Subjects, 916520, Books

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book; C.Dennis Schick
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Albert C. Book; C.Dennis Schick:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - used book

ISBN: 0844230324

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Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike. accounting,accounting and finance,advertising,arts music and photography,business,business and finance,business and investing,business communication,communications,design Marketing & Sales, McGraw-Hill Contemporary

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 9780844230320

ID: 883667979

McGraw-Hill Contemporary. Paperback. POOR. Acceptable copy with heavy wear to cover and pages. Pages have writing and or highlighting. Might be an ex-library copy and not include CD or accessories., McGraw-Hill Contemporary

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C.; Schick, C.Dennis
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Book, Albert C.; Schick, C.Dennis:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

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[EAN: 9780844230320], Gebraucht, guter Zustand, [PU: McGraw-Hill Contemporary], Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining.

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C.; Schick, C.Dennis
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Book, Albert C.; Schick, C.Dennis:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 9780844230320

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McGraw-Hill Contemporary. PAPERBACK. 0844230324 Very Good Condition. Five star seller - Buy with confidence! . Very Good., McGraw-Hill Contemporary

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Details of the book
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads
Author:

Albert C. Book, C.Dennis Schick

Title:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

ISBN:

0844230324

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads


EAN (ISBN-13): 9780844230320
ISBN (ISBN-10): 0844230324
Paperback
Publishing year: 2001
Publisher: NTC business Books

Book in our database since 27.05.2007 19:48:24
Book found last time on 07.12.2016 13:49:30
ISBN/EAN: 0844230324

ISBN - alternate spelling:
0-8442-3032-4, 978-0-8442-3032-0

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