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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

[SR: 6436306], Paperback, [EAN: 9780844230320], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 12020, Editing, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 11288, Sociology, 16244271, Abuse, 271633011, Class, 297480, Death, 11291, Marriage & Family, 16311191, Medicine, 10582, Race Relations, 11293, Rural, 11294, Social Theory, 11296, Urban, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
book is out-of-stock
(*)
Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

[SR: 6436306], Paperback, [EAN: 9780844230320], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 12020, Editing, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 11288, Sociology, 16244271, Abuse, 271633011, Class, 297480, Death, 11291, Marriage & Family, 16311191, Medicine, 10582, Race Relations, 11293, Rural, 11294, Social Theory, 11296, Urban, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book; C.Dennis Schick
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Albert C. Book; C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - used book

ISBN: 0844230324

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Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike. accounting,accounting and finance,advertising,arts music and photography,business,business and finance,business and investing,business communication,communications,design Marketing & Sales, McGraw-Hill Contemporary

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

Taschenbuch, [EAN: 9780844230320], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 58173011, Business, Karriere & Geld, 54529011, Arbeitssuche & Karriere, 58174011, Biographien & Geschichte, 58227011, Finanzwesen, 356085011, Frauen & Wirtschaft, 356080011, Fähigkeiten, 58190011, Geschäftsleben, 58266011, Immobilien, 58235011, Industriezweige & Berufe, 58285011, International, 58289011, Investieren, 58354011, Kleinunternehmen & Unternehmertum, 58298011, Management & Führung, 58316011, Marketing & Verkauf, 58348011, Nachschlagewerke, 356079011, Organisationales Verhalten, 58332011, Persönliche Finanzen, 356084011, Populäre Wirtschaftswissenschaften, 58202011, Wirtschaftswissenschaften, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C.; Schick, C.Dennis
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Book, Albert C.; Schick, C.Dennis:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 9780844230320

ID: 852463033

McGraw-Hill Contemporary. PAPERBACK. 0844230324 Very Good Condition. Five star seller - Buy with confidence! . Very Good., McGraw-Hill Contemporary

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Details of the book
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads
Author:

Albert C. Book, C.Dennis Schick

Title:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

ISBN:

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads


EAN (ISBN-13): 9780844230320
ISBN (ISBN-10): 0844230324
Paperback
Publishing year: 2001
Publisher: NTC business Books

Book in our database since 27.05.2007 19:48:24
Book found last time on 19.04.2017 12:34:32
ISBN/EAN: 0844230324

ISBN - alternate spelling:
0-8442-3032-4, 978-0-8442-3032-0


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