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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

ISBN: 0844230324

[SR: 5591468], Paperback, [EAN: 9780844230320], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], 1986-03-01, McGraw-Hill Contemporary, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276522, Sociology, 496634, Family & Social Groups, 276303, Law & Disorder, 496644, Methodology & Research, 276447, Population & Demography, 276482, Social Issues, 276530, Sociological Theories, 496640, Sociology of Work, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - C. Book, Albert und C.Dennis Schick
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C. Book, Albert und C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - hardcover

2001, ISBN: 0844230324

ID: 22190125793

[EAN: 9780844230320], Gebraucht, guter Zustand, [PU: McGraw-Hill Contemporary], 1986, leichte Alters- und Lesespuren, keine Eintragungen, Zustandsklassifizierung dem Alter angepasst. ., Schutzumschlag n.v., McGraw-Hill Contemporary, 2001

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Fundamentals of Copy and Layout - Book, Albert C. & Schick, C. Dennis
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Book, Albert C. & Schick, C. Dennis:
Fundamentals of Copy and Layout - Paperback

1984, ISBN: 0844230324

ID: 1038098209

[EAN: 9780844230320], Gebraucht, sehr guter Zustand, [PU: NTC business Books], 247 pp., spine faded, price sticker partially removed from the title page - spine color dark blue and white - business/advertising Size: 4to - over 9¾" - 12" tall

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Albert C. Book, C.Dennis Schick
book is out-of-stock
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

2001, ISBN: 9780844230320

ID: 604922393

McGraw-Hill Contemporary, 2001-01-01. Revised. Paperback. Good., McGraw-Hill Contemporary, 2001-01-01

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C. and Schick, C.Dennis
book is out-of-stock
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Book, Albert C. and Schick, C.Dennis:
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

1986, ISBN: 0844230324

ID: 22496975005

[EAN: 9780844230320], [PU: McGraw-Hill Contemporary]

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Brit Books, Milton Keynes, United Kingdom [54148132] [Rating: 5 (von 5)]
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Details of the book
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads


EAN (ISBN-13): 9780844230320
ISBN (ISBN-10): 0844230324
Hardcover
Paperback
Publishing year: 2001
Publisher: NTC business Books

Book in our database since 27.05.2007 19:48:24
Book found last time on 06.08.2017 12:15:22
ISBN/EAN: 0844230324

ISBN - alternate spelling:
0-8442-3032-4, 978-0-8442-3032-0


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