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The Radio  &  Television Commercial (NTC Business Books) - Albert C. Book; Norman D. Cary; Stanley I. Tannenbaum; Frank R. Brady
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Albert C. Book; Norman D. Cary; Stanley I. Tannenbaum; Frank R. Brady:
The Radio & Television Commercial (NTC Business Books) - used book

ISBN: 0844230138

ID: 4645884

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials. accounting,accounting and finance,advertising,business,business and investing,communications,industries and professions,marketing and sales,politics and social sciences,skills Marketing & Sales, Ntc Business Books

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The Radio and Television Commercial (NTC Business Books) - Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum, Frank R. Brady
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Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum, Frank R. Brady:
The Radio and Television Commercial (NTC Business Books) - Paperback

ISBN: 0844230138

[SR: 7888411], Paperback, [EAN: 9780844230139], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Radio & Television Commercial (NTC Business Books) - Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R.
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Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R.:
The Radio & Television Commercial (NTC Business Books) - Paperback

1996, ISBN: 0844230138

ID: 11859270137

[EAN: 9780844230139], Fine, [PU: Ntc Business Books 1996-03-01], Business & Economics|Advertising & Promotion, 0844230138 Used, but looks brand new. Only very slight signs of use. Cover and binding are undamaged, and pages are crisp and unmarked.

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The Radio & Television Commercial (NTC Business Books) - Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I., Brady, Frank R
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Book, Albert C., Cary, Norman D., Tannenbaum, Stanley I., Brady, Frank R:
The Radio & Television Commercial (NTC Business Books) - used book

ISBN: 9780844230139

ID: 384845631

Ntc Business Books. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Ntc Business Books

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The Radio & Television Commercial (NTC Business Books) - Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R
book is out-of-stock
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Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R:
The Radio & Television Commercial (NTC Business Books) - Paperback

1996, ISBN: 9780844230139

ID: 689860368

Ntc Business Books. Paperback. 0844230138 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Fine. 1996-03-01. 3 Sub., Ntc Business Books, 1996-03-01

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