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2,239 Tested Secrets for Direct Marketing Success - Hatch, Denny / Hatch, Denison / Jackson, Don
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Hatch, Denny / Hatch, Denison / Jackson, Don:
2,239 Tested Secrets for Direct Marketing Success - used book

ISBN: 9780844230078

ID: 3707286

"A 10-pound heart of Godiva chocolates couldn't possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. It's a book to be studied, to be savored, and--of course--to be unashamedly stolen from." -- Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide "What a treasure chest for direct marketers around the world " -- Bob Stone, Chairman Emeritus Stone & Adler "What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. It's a great read, well-organized." -- Martin Baier "Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it." -- Arthur Middleton Hughes, Executive Vice President ACS, Inc. "They left out one "secret": Buy this book." -- Murray Raphel Raphel Marketing "Hatch and Jackson rule with their new "2,239 Tested Secrets for Direct Marketing Success." There's nothing else like it " -- Jim Rosenfield, Chairman Rosenfield & Associates "Denny and Don have done it . . . Their unique collection of the direct marketing industry's best secrets--covering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much more--will prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. -- John Harrison, President DiMark, a Harte-Hanks Company "Jackson and Hatch have . . . organized a readable anthology of the rules for making direct response and advertising work in any business." -- Henry R. "Pete" Hoke, Publisher Emeritus"Direct Marketing Magazine" "This one's for all of us . . . whether you just entered the business or have gray in your hair, this book is a must. . . . The 'rules' that Hatch and Jackson provide are the result of the experiences of some of the most important innovators in direct marketing. The result is not only a useful tool which I will use frequently, but a compendium of truly BIG ideas " -- Jerry Reitman, Executive Director Chicago Direct Marketing Educational Foundation "I was delighted to find this volume is more than just a gold mine of ideas. It's more like a good novel. Open to any page, and it's hard to put down." -- Jim Kobs, Chairman Kobs Gregory Passavant 2,239 Tested Secrets for Direct Marketing Success Hatch, Denny / Hatch, Denison / Jackson, Don, McGraw-Hill Companies

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2,239 Tested Secrets For Direct Marketing Success - Denny Hatch; Don Jackson
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Denny Hatch; Don Jackson:
2,239 Tested Secrets For Direct Marketing Success - used book

ISBN: 0844230073

ID: 3467205

A 10-pound heart of Godiva chocolates couldn't possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. It's a book to be studied, to be savored, and--of course--to be unashamedly stolen from." -- Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide "What a treasure chest for direct marketers around the world!" -- Bob Stone, Chairman Emeritus Stone & Adler "What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. It's a great read, well-organized." -- Martin Baier "Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it." -- Arthur Middleton Hughes, Executive Vice President ACS, Inc. "They left out one "secret": Buy this book." -- Murray Raphel Raphel Marketing "Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. There's nothing else like it!" -- Jim Rosenfield, Chairman Rosenfield & Associates "Denny and Don have done it! . . . Their unique collection of the direct marketing industry's best secrets--covering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much more--will prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. -- John Harr accounting,accounting and finance,advertising,business and investing,direct,education and reference,industrial,management and leadership,marketing,marketing and sales Marketing & Sales, McGraw-Hill

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2,239 Tested Secrets for Direct Marketing Success - Denny Hatch, Denison Hatch, Don Jackson
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Denny Hatch, Denison Hatch, Don Jackson:
2,239 Tested Secrets for Direct Marketing Success - hardcover

ISBN: 0844230073

[SR: 210016], Gebundene Ausgabe, [EAN: 9780844230078], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58323011, Multilevel, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322114031, Direkt, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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2,239 Tested Secrets for Direct Marketing Success - Denny Hatch, Denison Hatch, Don Jackson
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Denny Hatch, Denison Hatch, Don Jackson:
2,239 Tested Secrets for Direct Marketing Success - hardcover

ISBN: 0844230073

[SR: 210016], Gebundene Ausgabe, [EAN: 9780844230078], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58323011, Multilevel, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322114031, Direkt, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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2,239 Tested Secrets for Direct Marketing Success
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2,239 Tested Secrets for Direct Marketing Success - hardcover

1998, ISBN: 9780844230078

ID: 78c77868708282b4cb736155a17b2329

Binding:Gebundene Ausgabe,Label:McGraw-Hill Contemporary,Publisher:McGraw-Hill Contemporary,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:368,publicationDate:1998-04-01,authors:Denny Hatch,Denison Hatch,Don Jackson,languages:english,ISBN:0844230073 Gebundene Ausgabe, McGraw-Hill Contemporary

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Details of the book
2,239 Tested Secrets for Direct Marketing Success

The secrets, rules, and wisdom of nearly 200 of the great masters, from David Ogilvy and Max Sackheim to Herschell Gordon Lewis and J. Peterman, are now available in this one conveniently organized volume -- the first ever of its kind. You'll get all the best advice for achieving direct marketing success on every subject of interest: print advertising, new media, creative, testing, measurement and fulfillment, and much more.<P>2,239 Tested Secrets for Direct Marketing Success includes a comprehensive index and bibliography. In short, this guide will help you to: <BR>-- Rethink your strategy and tactics<BR>-- Network with your colleagues<BR>-- Find information on a particular subject quickly and easily

Details of the book - 2,239 Tested Secrets for Direct Marketing Success


EAN (ISBN-13): 9780844230078
ISBN (ISBN-10): 0844230073
Hardcover
Publishing year: 1998
Publisher: McGraw-Hill

Book in our database since 27.05.2007 12:30:18
Book found last time on 10.05.2017 09:38:32
ISBN/EAN: 0844230073

ISBN - alternate spelling:
0-8442-3007-3, 978-0-8442-3007-8


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