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The Future of Brands: Twenty-Five Visions - New York University Press
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The Future of Brands: Twenty-Five Visions - new book

2000, ISBN: 9780814737668

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world´s greatest br… More...

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The Future of Brands: Twenty-Five Visions - New York University Press
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New York University Press:

The Future of Brands: Twenty-Five Visions - new book

2000, ISBN: 9780814737668

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world´s greatest br… More...

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The Future of Brands: Twenty-Five Visions - New York University Press
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New York University Press:
The Future of Brands: Twenty-Five Visions - new book

ISBN: 9780814737668

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world´s greatest br… More...

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The Future of Brands: Twenty-Five Visions - Herausgeber: Clifton, Rita Maughan, Esther
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Herausgeber: Clifton, Rita Maughan, Esther:
The Future of Brands: Twenty-Five Visions - hardcover

ISBN: 9780814737668

[ED: Hardcover], [PU: NEW YORK UNIV PR], In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more c… More...

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The Future of Brands: Twenty-five Visions - hardcover

ISBN: 9780814737668

NYU Press. Hardcover. 0814737668 The book has never been used or sold w/ visible flaw(s) like tears in cover, folded/minorly worn pages, OR minor damage to spine [DAMAGED FROM FACTORY OR … More...

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The Future of Brands: Twenty-Five Visions
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ISBN:

0814737668


In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge? The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success. Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.

Details of the book - The Future of Brands: Twenty-Five Visions


EAN (ISBN-13): 9780814737668
ISBN (ISBN-10): 0814737668
Hardcover
Publishing year: 2000
Publisher: NEW YORK UNIV PR
208 Pages
Weight: 0,748 kg
Language: eng/Englisch

Book in our database since 2007-10-04T06:20:21-04:00 (New York)
Detail page last modified on 2018-12-18T04:20:44-05:00 (New York)
ISBN/EAN: 0814737668

ISBN - alternate spelling:
0-8147-3766-8, 978-0-8147-3766-8
Alternate spelling and related search-keywords:
Book author: maughan
Book title: future brands, visions the future, twenty

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