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Corporate Brand - Nicholas Ind, Marion Casey
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Nicholas Ind, Marion Casey:
Corporate Brand - used book

ISBN: 9780814737620

ID: 9780814737620

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation. Textbooks New, Books~~Business & Economics~~Marketing~~General, Corporate-Brand~~Nicholas-Ind, 999999999, Corporate Brand, Nicholas Ind, Marion Casey, 0814737625, New York University Press, , , , , New York University Press

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The Corporate Brand - Ind, Nicholas / Lee, J. J. / Casey, Marion
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Ind, Nicholas / Lee, J. J. / Casey, Marion:
The Corporate Brand - used book

ISBN: 9780814737620

ID: 3442582

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In "The Corporate Brand," Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. "The Corporate Brand" elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation. The Corporate Brand Ind, Nicholas / Lee, J. J. / Casey, Marion, New York University Press

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The Corporate Brand - Nicholas Ind, J. J. Lee, Marion Casey
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Nicholas Ind, J. J. Lee, Marion Casey:
The Corporate Brand - Paperback

ISBN: 0814737625

[SR: 3107358], Taschenbuch, [EAN: 9780814737620], New York Univ Pr, New York Univ Pr, Book, [PU: New York Univ Pr], New York Univ Pr, 58174011, Biographien & Geschichte, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322118031, Öffentlichkeitsarbeit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The Corporate Brand - Ind, Nicholas
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Ind, Nicholas:
The Corporate Brand - Paperback

ISBN: 9780814737620

[ED: Taschenbuch], [PU: NEW YORK UNIV PR], Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both corporate identity and reputation.Versandfertig in über 4 Wochen, [SC: 0.00]

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The Corporate Brand - Ind, Nicholas, And Lee, J J (Editor), And Casey, Marion, Professor (Editor)
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Ind, Nicholas, And Lee, J J (Editor), And Casey, Marion, Professor (Editor):
The Corporate Brand - used book

ISBN: 9780814737620

ID: 771277462

No access code.Various Highlighting. TEXT only. Could be ex-library.

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Details of the book
The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both corporate identity and reputation.

Details of the book - The Corporate Brand


EAN (ISBN-13): 9780814737620
ISBN (ISBN-10): 0814737625
Hardcover
Paperback
Publishing year: 2000
Publisher: NEW YORK UNIV PR
196 Pages
Weight: 0,458 kg
Language: eng/Englisch

Book in our database since 26.03.2007 17:23:23
Book found last time on 23.06.2015 10:00:44
ISBN/EAN: 0814737625

ISBN - alternate spelling:
0-8147-3762-5, 978-0-8147-3762-0


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