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Future Radio Programming Strategies
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Future Radio Programming Strategies - new book

ISBN: 9780805821062

ID: 14246367

Fundamental beliefs is what the reader will be exploring here - a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, true, or forever. Fundamental beliefs is what the reader will be exploring here - a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people USE it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for USE with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car lis. Books, Business, Finance and Law~~Industry and Industrial Studies~~Media, Information & Communication Industries, Future Radio Programming Strategies~~Book~~9780805821062~~David T. Macfarland, , , , , , , , , ,, [PU: Lawrence Erlbaum Associates, also Routledge]

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - MacFarland, David
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MacFarland, David:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series) - Paperback

ISBN: 9780805821062

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Routledge. PAPERBACK. 0805821066 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Very Good., Routledge

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Future Radio Programming Strategies - David MacFarland
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David MacFarland:
Future Radio Programming Strategies - Paperback

ISBN: 9780805821062

ID: 9780805821062

Future Radio Programming Strategies Future-Radio-Programming-Strategies~~David-T-Macfarland Film/Tv/Radio/Vid>TV/Radio>TV/Radio Paperback, Taylor & Francis

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Lea's Communication Serie - NA
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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Lea's Communication Serie - new book

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ID: 172174685

NA Programming, Radio, Taylor &amp amp Francis Group

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
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Details of the book
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age
Author:

Macfarland, David T.; Macfarland

Title:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age

ISBN:

0805821066

Broadcasting courses (undergrad); also may appeal to professionals (programmers, station managers, on-air people)

Details of the book - Future Radio Programming Strategies: Cultivating Listenership in the Digital Age


EAN (ISBN-13): 9780805821062
ISBN (ISBN-10): 0805821066
Paperback
Publishing year: 1997
Publisher: LAWRENCE ERLBAUM ASSOC INC
288 Pages
Weight: 0,458 kg
Language: eng/Englisch

Book in our database since 03.06.2007 14:46:12
Book found last time on 01.09.2016 20:38:28
ISBN/EAN: 0805821066

ISBN - alternate spelling:
0-8058-2106-6, 978-0-8058-2106-2

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