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Pharmaceutical Marketing
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Pharmaceutical Marketing - new book

ISBN: 9780789015822

ID: 17797302

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental. Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: "Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. "This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principles-with appropriate adaptation to environmental forces-can lead to success in the marketplace. Failures are also presented."This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: * product pricing-with sections on trends, competition, reimbursement programs, public policy, and more * research and development-including strategies relating to new products, product scope, positioni. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Pharmaceutical Marketing~~Book~~9780789015822~~Mickey C Smith, Eugene Mick Kolassa, James Greg Perkins, Bruce R. Siecker, , , , , , , , , ,, [PU: Haworth Medical Press]

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Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker
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Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker:
Pharmaceutical Marketing: Principles, Environment, and Practice - used book

1968, ISBN: 078901582X

ID: 3048614

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: ?Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. ?This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstr allied health services,basic sciences,business and investing,marketing and sales,medical books,medicine,medicine and health sciences,pharmacology,pharmacy,popular economics Pharmacology, CRC Press

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Gebr. - Pharmaceutical Marketing: Principles, Environment, and Practice
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Gebr. - Pharmaceutical Marketing: Principles, Environment, and Practice - used book

2017, ISBN: 9780789015822

ID: 6047835760a9ec9fe3514d681921a5ba

Letzte Aktualisierung am: 07.11.2017 11:38:35 Binding: Gebundene Ausgabe, Edition: Revised ed., Label: Informa Healthcare, Publisher: Informa Healthcare, NumberOfItems: 1, PackageQuantity: 1, medium: Gebundene Ausgabe, numberOfPages: 371, publicationDate: 2001-12-01, authors: Roukema M.D., Dr Richard W, Smith, Mickey C., Kolassa, E. M. (Mick), Greg Perkins, Perkins, James Greg, Siecker, Bruce R, languages: english, ISBN: 078901582X Bücher, Roukema M.D., Dr Richard W

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Pharmaceutical Marketing: Principles, Environment, and Practice - E. M. Mick Kolassa, Greg, Ph.D. Perkins, Bruce Siecker
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E. M. Mick Kolassa, Greg, Ph.D. Perkins, Bruce Siecker:
Pharmaceutical Marketing: Principles, Environment, and Practice - Paperback

2002, ISBN: 078901582X

ID: 6223948343

[EAN: 9780789015822], Tweedehands, zeer goed, [SC: 12.37], [PU: Haworth Press], PHARMACEUTICAL MARKETING:

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Pharmaceutical Marketing - Mickey C. Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker
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Mickey C. Smith; Eugene Mick Kolassa; James Greg Perkins; Bruce R. Siecker:
Pharmaceutical Marketing - hardcover

2002, ISBN: 9780789015822

ID: 4611145

Hardcover, Buch, [PU: Informa Healthcare]

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Details of the book
Pharmaceutical Marketing: Principles, Environment, and Practice

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Details of the book - Pharmaceutical Marketing: Principles, Environment, and Practice


EAN (ISBN-13): 9780789015822
ISBN (ISBN-10): 078901582X
Hardcover
Paperback
Publishing year: 2002
Publisher: HAWORTH PR INC
371 Pages
Weight: 0,603 kg
Language: eng/Englisch

Book in our database since 19.05.2007 16:44:48
Book found last time on 14.11.2017 19:25:46
ISBN/EAN: 078901582X

ISBN - alternate spelling:
0-7890-1582-X, 978-0-7890-1582-2


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