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Fundamentals of Marketing Research - Smith, Scott M. Albaum, Gerald S.
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Smith, Scott M. Albaum, Gerald S.:

Fundamentals of Marketing Research - hardcover

ISBN: 9780761988526

[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a … More...

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Fundamentals of Marketing Research - Scott M. Smith; Gerald S. Albaum
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Scott M. Smith; Gerald S. Albaum:

Fundamentals of Marketing Research - used book

ISBN: 0761988521

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… More...

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Fundamentals of Marketing Research - Smith, Scott M. / Albaum, Gerald S.
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Smith, Scott M. / Albaum, Gerald S.:
Fundamentals of Marketing Research - used book

ISBN: 9780761988526

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… More...

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Gerald S. Albaum:
Fundamentals of Marketing Research 1st Edition - new book

ISBN: 9780761988526

Fundamentals of Marketing Research 1st Edition Author :Gerald S. Albaum 9780761988526 0761988521, [PU: SAGE Publications]

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Gerald S Albaum:
Fundamentals of Marketing Research 1st Edition - new book

ISBN: 9780761988526

NA Research, Marketing, Sage Publications

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Fundamentals of Marketing Research
Author:
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ISBN:

0761988521


This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Details of the book - Fundamentals of Marketing Research


EAN (ISBN-13): 9780761988526
ISBN (ISBN-10): 0761988521
Hardcover
Publishing year: 2004
Publisher: SAGE PUBN INC
896 Pages
Weight: 1,910 kg
Language: eng/Englisch

Book in our database since 2007-12-02T13:22:39-05:00 (New York)
Detail page last modified on 2017-08-07T19:41:38-04:00 (New York)
ISBN/EAN: 0761988521

ISBN - alternate spelling:
0-7619-8852-1, 978-0-7619-8852-6
Alternate spelling and related search-keywords:
Book author: scott smith
Book title: marketing research, marketing fundamentals

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