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Fundamentals of Marketing Research - Smith, Scott M. Albaum, Gerald S.
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Smith, Scott M. Albaum, Gerald S.:
Fundamentals of Marketing Research - hardcover

ISBN: 9780761988526

[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts provides numerous illustrative cases at the end of each section integrates international marketing research throughout instead of placing it in a separate chapter has a full chapter devoted to the essential topic of online research. 896 p. - 9.1250 x 7.3750 in Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Fundamentals of Marketing Research - Scott M. Smith; Gerald S. Albaum
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Scott M. Smith; Gerald S. Albaum:
Fundamentals of Marketing Research - used book

ISBN: 0761988521

ID: 6159713

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling.?The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. business,business and finance,business and investing,marketing,marketing and sales,research,textbooks Marketing & Sales, SAGE Publications, Inc

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Fundamentals of Marketing Research - Smith, Scott M. / Albaum, Gerald S.
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Smith, Scott M. / Albaum, Gerald S.:
Fundamentals of Marketing Research - used book

ISBN: 9780761988526

ID: 2906818

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. Fundamentals of Marketing Research Smith, Scott M. / Albaum, Gerald S., Sage Publications (CA)

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Fundamentals of Marketing Research 1st Edition - Gerald S. Albaum
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Gerald S. Albaum:
Fundamentals of Marketing Research 1st Edition - new book

ISBN: 9780761988526

ID: 9780761988526

Fundamentals of Marketing Research 1st Edition Author :Gerald S. Albaum 9780761988526 0761988521, [PU: SAGE Publications]

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Fundamentals of Marketing Research 1st Edition - Gerald S  Albaum
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Gerald S Albaum:
Fundamentals of Marketing Research 1st Edition - new book

ISBN: 9780761988526

ID: 877144276

NA Research, Marketing, Sage Publications

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Details of the book
Fundamentals of Marketing Research

This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Details of the book - Fundamentals of Marketing Research


EAN (ISBN-13): 9780761988526
ISBN (ISBN-10): 0761988521
Hardcover
Publishing year: 2004
Publisher: SAGE PUBN INC
896 Pages
Weight: 1,910 kg
Language: eng/Englisch

Book in our database since 02.12.2007 19:22:39
Book found last time on 08.08.2017 01:41:38
ISBN/EAN: 0761988521

ISBN - alternate spelling:
0-7619-8852-1, 978-0-7619-8852-6


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