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Persuasion: Theory and Research - new book

ISBN: 9780761922001

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… More...

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Persuasion: Theory and Research
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Persuasion: Theory and Research - new book

ISBN: 9780761922001

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… More...

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Persuasion: Theory and Research
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Persuasion: Theory and Research - new book

ISBN: 9780761922001

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… More...

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Persuasion: Theory and Research - new book

ISBN: 9780761922001

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… More...

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Persuasion Theory and Research - O'Keefe, Daniel J.
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O'Keefe, Daniel J.:
Persuasion Theory and Research - hardcover

2002, ISBN: 0761922008

2. Auflage Gebundene Ausgabe, mit Schutzumschlag 11, [PU:Sage Publications]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Details of the book
Persuasion: Theory and Research

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: · Provides a summary of relevant research literature in persuasion · Includes suggestions for how to avoid premature generalizations from limited research evidence · Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

Details of the book - Persuasion: Theory and Research


EAN (ISBN-13): 9780761922001
ISBN (ISBN-10): 0761922008
Hardcover
Publishing year: 2002
Publisher: SAGE PUBN INC
384 Pages
Weight: 0,640 kg
Language: eng/Englisch

Book in our database since 2007-11-06T13:50:46-05:00 (New York)
Detail page last modified on 2023-10-12T17:13:05-04:00 (New York)
ISBN/EAN: 0761922008

ISBN - alternate spelling:
0-7619-2200-8, 978-0-7619-2200-1
Alternate spelling and related search-keywords:
Book author: keefe
Book title: current text, communication and persuasion, communication theory


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