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Doyle, P: Innovation in Marketing - Peter Doyle|Susan Bridgewater
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Peter Doyle|Susan Bridgewater:

Doyle, P: Innovation in Marketing - Paperback

1998, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 5 (von 5)]
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Doyle, P: Innovation in Marketing - Peter Doyle
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Peter Doyle:

Doyle, P: Innovation in Marketing - Paperback

1998, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Doyle, P. and Bridgewater, S.:
Innovation in Marketing - Paperback

1998

ISBN: 9780750641210

Butterworth-Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. … More...

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Doyle, P. and Bridgewater, S.:
Innovation in Marketing - Paperback

1998, ISBN: 9780750641210

Butterworth Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note th… More...

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Doyle, Peter (Author)/ Bridgewater, Susan (Author):
Innovation in Marketing - Paperback

1999, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Butterworth-Heinemann], 224 pages. 9.50x6.25x0.50 inches. In Stock. This item is printed on demand., Books

NEW BOOK. Shipping costs: EUR 11.62 Revaluation Books, Exeter, United Kingdom [2134736] [Rating: 5 (von 5)]
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Details of the book
Innovation in Marketing
Author:
Title:
ISBN:

0750641215


"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Details of the book - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Paperback
Publishing year: 1999
Publisher: BUTTERWORTH HEINEMANN
224 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 2007-12-07T06:13:44-05:00 (New York)
Book found last time on 2024-08-10T04:29:47-04:00 (New York)
ISBN/EAN: 0750641215

ISBN - alternate spelling:
0-7506-4121-5, 978-0-7506-4121-0
Alternate spelling and related search-keywords:
Book author: bridgewater, bride, susa, peter doyle, bridewater
Book title: innovation, marketing, market market

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