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Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional) - McDonald, Malcolm H. B. Rogers, Beth, MacDonald, Malcolm H. B.
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McDonald, Malcolm H. B. Rogers, Beth, MacDonald, Malcolm H. B.:

Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional) - Paperback

1998, ISBN: 9780750632782

Gb; Butterworth Heinemann, Taschenbuch, 194 Seiten, Publiziert: 1998-05-27T00:00:01Z, Produktgruppe: Buch, 0.67 kg, Verkaufsrang: 852584, Konzernrechnungslegung, Bilanzierung & Buchhaltun… More...

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Key Account Management: Learning from Supplier and Customer Perspectives
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Key Account Management: Learning from Supplier and Customer Perspectives - used book

ISBN: 075063278X

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. Based on a research by Cranfield School of Management, this t… More...

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Malcolm McDonald:
Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) - Paperback

1998

ISBN: 075063278X

[EAN: 9780750632782], [SC: 0.0], [PU: Butterworth-Heinemann], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Des… More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) - Malcolm McDonald
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Malcolm McDonald:
Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) - Paperback

1998, ISBN: 075063278X

[EAN: 9780750632782], [PU: Butterworth-Heinemann], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the … More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Key Account Management: Learning From Supplier And Customer Perspectives - Malcolm Mcdonald
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Malcolm Mcdonald:
Key Account Management: Learning From Supplier And Customer Perspectives - used book

ISBN: 9780750632782

Livre, [PU: Butterworth-Heinemann, Architectural Press]

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Details of the book
Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional)

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad.<br><br> Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization.<br><br>Addresses one of the key new areas in strategic marketing practice<br>Ideal for practitioners and students<br>Based on the unique expertise of the Cranfield Marketing Faculty

Details of the book - Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional)


EAN (ISBN-13): 9780750632782
ISBN (ISBN-10): 075063278X
Paperback
Publishing year: 1998
Publisher: Gb; Butterworth Heinemann
224 Pages
Weight: 0,304 kg
Language: eng/Englisch

Book in our database since 2007-05-25T06:50:52-04:00 (New York)
Detail page last modified on 2023-12-23T06:25:46-05:00 (New York)
ISBN/EAN: 075063278X

ISBN - alternate spelling:
0-7506-3278-X, 978-0-7506-3278-2
Alternate spelling and related search-keywords:
Book author: mcdonald
Book title: learning from, perspectives learning, key account management, key supplier management


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9781859050774 Key account management: learning from supplier and customer perspectives (Malcolm Mcdonald & Tony Millman & Beth Rogers)


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