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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Malcolm McDonald, Beth Rogers
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Malcolm McDonald, Beth Rogers:
Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Paperback

ISBN: 075063278X

[SR: 828603], Paperback, [EAN: 9780750632782], Butterworth-Heinemann, Butterworth-Heinemann, Book, [PU: Butterworth-Heinemann], 1998-05-05, Butterworth-Heinemann, 268098, Management Accounting, 268091, Accounting, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268316, Customer Services, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Malcolm McDonald
book is out-of-stock
(*)
Malcolm McDonald:
Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Paperback

1998, ISBN: 075063278X

ID: 17706903962

[EAN: 9780750632782], Gebraucht, guter Zustand, [PU: Butterworth-Heinemann], BUSINESS, Business & Economics|General, Business & Economics|Marketing|General, Business & Economics|Sales & Selling, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition.

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Key Account Management. Learning from Supplier and Customer Perspectives - McDonald, Malcolm; Rogers, Beth; Chartered Institute of Marketing ;
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McDonald, Malcolm; Rogers, Beth; Chartered Institute of Marketing ;:
Key Account Management. Learning from Supplier and Customer Perspectives - used book

1998, ISBN: 075063278X

ID: 033912

Broschiert 194 Seiten,23,5x15,5cm,430g Sprache Englisch. Sehr guter sauberer Zustand. Versand D: 3,00 EUR Key Account Management, Wirtschaft, McDonald Malcolm; Rogers Beth; Chartered Institute of Marketing, [PU:Oxford Butterworth-Heinemann]

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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Malcolm McDonald
book is out-of-stock
(*)
Malcolm McDonald:
Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Paperback

1998, ISBN: 9780750632782

ID: 856780557

Butterworth-Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., Butterworth-Heinemann, 1998

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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Malcolm McDonald, Beth Rogers
book is out-of-stock
(*)
Malcolm McDonald, Beth Rogers:
Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) - Paperback

1998, ISBN: 9780750632782

ID: 900070805

Butterworth-Heinemann. Paperback. Used; Good. 05/05/1998, Butterworth-Heinemann

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Details of the book
Key Account Management: Learning from Supplier and Customer Perspectives

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad.<br><br> Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization.<br><br>Addresses one of the key new areas in strategic marketing practice<br>Ideal for practitioners and students<br>Based on the unique expertise of the Cranfield Marketing Faculty

Details of the book - Key Account Management: Learning from Supplier and Customer Perspectives


EAN (ISBN-13): 9780750632782
ISBN (ISBN-10): 075063278X
Paperback
Publishing year: 1998
Publisher: BUTTERWORTH HEINEMANN
224 Pages
Weight: 0,304 kg
Language: eng/Englisch

Book in our database since 25.05.2007 12:50:52
Book found last time on 25.10.2017 21:10:21
ISBN/EAN: 075063278X

ISBN - alternate spelling:
0-7506-3278-X, 978-0-7506-3278-2


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