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The Cim Handbook Of Strategic Marketing
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The Cim Handbook Of Strategic Marketing - new book

ISBN: 9780750626132

ID: 6329876

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, The Cim Handbook Of Strategic Marketing~~Book~~9780750626132~~Colin Egan, , , , , , , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

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CIM Handbook of Strategic Marketing - Thomas, Michael; Egan, Colin
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Thomas, Michael; Egan, Colin:
CIM Handbook of Strategic Marketing - new book

ISBN: 9780750626132

ID: 472878

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Business Business eBook, Taylor and Francis

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The CIM Handbook of Strategic Marketing (Chartered Institute of Marketing) - Egan, Colin; Thomas, Michael
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Egan, Colin; Thomas, Michael:
The CIM Handbook of Strategic Marketing (Chartered Institute of Marketing) - hardcover

1998, ISBN: 0750626135

ID: 14096382359

[EAN: 9780750626132], [PU: Routledge], Business & Economics|Marketing|General, Business & Economics, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Market dynamics and marketing strategies; A strategic perspective on the marketing mix; Marketing strategies for growth, maturity and decline; Innovation strategies for competitive success; Strategies in the end game; Exploring the principles of market segmentation; Competitive positioning; Market-driven strategic planning; Developing an effective brand strategy; Strategic marketing networks; The challenges of global marketing; Evaluating stakeholder principles in strategic marketing management; Implementing marketing strategies; Looking to the future: marketing in the twenty-first century; A strategic view of the future of the marketing profession.

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CIM Handbook of Strategic Marketing - Colin Egan
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Colin Egan:
CIM Handbook of Strategic Marketing - new book

ISBN: 9780750626132

ID: 9780750626132

CIM Handbook of Strategic Marketing Author :Colin Egan 9780750626132 0750626135, [PU: Butterworth-Heinemann, Architectural Press]

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CIM Handbook of Strategic Marketing - Colin Egan; Michael Thomas  Market Analyst
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Colin Egan; Michael Thomas Market Analyst:
CIM Handbook of Strategic Marketing - hardcover

1998, ISBN: 9780750626132

ID: 336764

Hardcover, Buch, [PU: Butterworth-Heinemann Ltd]

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Details of the book
The CIM Handbook of Strategic Marketing

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. It is a reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes. It includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle.

Details of the book - The CIM Handbook of Strategic Marketing


EAN (ISBN-13): 9780750626132
ISBN (ISBN-10): 0750626135
Hardcover
Publishing year: 1998
Publisher: BUTTERWORTH HEINEMANN
290 Pages
Weight: 0,785 kg
Language: eng/Englisch

Book in our database since 20.05.2007 12:41:17
Book found last time on 15.10.2017 16:07:44
ISBN/EAN: 0750626135

ISBN - alternate spelling:
0-7506-2613-5, 978-0-7506-2613-2


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