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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

2006, ISBN: 9780749445737

ID: 105315972

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.01.2006 Buch (fremdspr.), Kogan Page, .200

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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
book is out-of-stock
(*)
Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

ISBN: 9780749445737

ID: 281b010fcb2efb9f97808897f130327b

From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of 'third places'. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4573-7, Kogan Page

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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Andrea Blomen
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Andrea Blomen:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Paperback

2006, ISBN: 0749445734

ID: 13727725222

[EAN: 9780749445737], Gebraucht, sehr guter Zustand, [SC: 3.0], [PU: Kogan Page,], Business & Economics|Advertising & Promotion, Buch ist etwas verlagert (wellig), Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 303009 Sprache: Englisch Gewicht in Gramm: 455

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Modernes Antiquariat an der Kyll, Lissendorf, Germany [58301726] [Rating: 5 (von 5)]
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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Paperback

2006, ISBN: 9780749445737

[PU: Kogan Page], 221 Seiten Taschenbuch Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 236367, [SC: 1.65], gebraucht sehr gut, gewerbliches Angebot, [GW: 430g]

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Buchladen an der Kyll
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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Andrea Blomen
book is out-of-stock
(*)
Andrea Blomen:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Paperback

2006, ISBN: 0749445734

ID: 367100

Paperback Broschiert Buch ist etwas verlagert (wellig), Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 303009 gebraucht; gut, [PU:Kogan Page,]

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Modernes Antiquariat an der Kyll Vegelahn Kurt, 54587 Lissendorf
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Details of the book
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author:

Mikunda, Christian

Title:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

ISBN:

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business.

Details of the book - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749445737
ISBN (ISBN-10): 0749445734
Paperback
Publishing year: 2006
Publisher: Kogan Page
221 Pages
Weight: 0,440 kg
Language: eng/Englisch

Book in our database since 08.05.2007 12:12:00
Book found last time on 29.03.2017 10:12:32
ISBN/EAN: 0749445734

ISBN - alternate spelling:
0-7494-4573-4, 978-0-7494-4573-7


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