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The Mobile Revolution: The making of mobile service worldwide - Dan Steinbock
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Dan Steinbock:
The Mobile Revolution: The making of mobile service worldwide - Paperback

2006, ISBN: 9780749445454

ID: 844235627

Kogan Page Limited/Viva Books, 2006. First edition. Softcover. New. The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trendsetters, representing the world’s leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world’s most innovative mobile developers and many other major corporations and pioneering enterprises. The inside stories illustrate successes (and in some cases failures) in the massive worldwide transition from voice to data – or as the industry trendsetters put it, "from the business of ears to the business of eyes". The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the "mobilization" that is transforming how we live, work and play. Contents: Market transformation • Globalization • Innovation • Service pioneers • Mobile consumer services • Content services • Mobile media and entertainment • ‘Device formerly known as cellphone’ • Mobile marketing and consumer behaviour • Mobile business services • Strategy and mobility Printed Pages: 304., Kogan Page Limited/Viva Books, 2006

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The Mobile Revolution: The making of mobile service worldwide - Dan Steinbock
book is out-of-stock
(*)
Dan Steinbock:
The Mobile Revolution: The making of mobile service worldwide - Paperback

2006, ISBN: 9780749445454

ID: 550946630

Kogan Page Limited/Viva Books, 2006. First edition. Softcover. New. The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trendsetters, representing the world’s leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world’s most innovative mobile developers and many other major corporations and pioneering enterprises. The inside stories illustrate successes (and in some cases failures) in the massive worldwide transition from voice to data – or as the industry trendsetters put it, "from the business of ears to the business of eyes". The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the "mobilization" that is transforming how we live, work and play. Contents: Market transformation • Globalization • Innovation • Service pioneers • Mobile consumer services • Content services • Mobile media and entertainment • ‘Device formerly known as cellphone’ • Mobile marketing and consumer behaviour • Mobile business services • Strategy and mobility Printed Pages: 304., Kogan Page Limited/Viva Books, 2006

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The Modile Revolution - Dan Steinbock
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ISBN: 0749445459

Broché, [EAN: 9780749445454], Viva Books, Viva Books, Book, Viva Books, Viva Books, 301130, Thèmes, 301144, Art, Musique et Cinéma, 301133, Bandes dessinées et Humour, 293136011, Beaux livres, 302050, Cuisine et Vins, 301147, Dictionnaires, langues et encyclopédies, 301985, Droit, 301135, Entreprise et Bourse, 573312, Érotisme, 406310, Ésotérisme et Paranormal, 3961911, Études supérieures, 301986, Histoire et Actualité, 301131, Informatique et Internet, 301137, Jeunesse, 301132, Littérature, 302042, Littérature sentimentale, 1193746, Livres audio, 355635011, Loisirs créatifs, décoration et bricolage, 302004, Manga, 355636011, Nature, animaux et jardinage, 301134, Policier et Suspense, 301997, Religions et Spiritualités, 301138, SF, Fantasy et Terreur, 301142, Santé et Bien-être, 301139, Sciences humaines, 301141, Sciences, Techniques et Médecine, 301146, Scolaire et Parascolaire, 301143, Sports et autres loisirs, 302051, Tourisme et Voyages, 301061, Livres, 492481011, Broché, 492479011, Format (binding_browse-bin), 366469011, Refinements, 301061, Livres, 182102031, Caractères standards, 182100031, Font Size (format_browse-bin), 366469011, Refinements, 301061, Livres

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Gebraucht, Sehr gut, Published, New Delhi 2005 - Viva Books - ***This is a rare or hard to source item. Please allow 14-21 days for delivery. Book in very good condition, shipped in secure and protective packaging*** Shipping costs:Innerhalb Deutschland, Italien, Luxembourg, Holland und UK. Plus 1.55 EUR pro Produkt sowie lokale Versandkosten. (EUR 4.50)
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The Mobile Revolution - Dan Steinbock
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Dan Steinbock:
The Mobile Revolution - Paperback

ISBN: 9780749445454

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Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but contents are same as the US edition. FOR MULTIPLE ORDERS AND EXPEDITE ORDERS, WE USE FEDEX/UPS/DHL SERVICE & RECEIVE FAST WITHIN 3-5 BUSINESS DAYS. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed! We use Fast Shipping via DHL/FEDEX/UPS

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The Mobile Revolution: The Making of Mobile Services Worldwide,Dan Steinbock - Dan Steinbock
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ISBN: 9780749445454

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New/New. Brand New Original Edition, New book intact, we use International Global Priority service of FedEx and DHL for rapid delivery. If you want to get more information about this book,please contact us before ordering. We aware afford a complete customer satisfaction and value for your money.

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Details of the book
Author:

Dan Steinbock

Title:

The Modile Revolution

ISBN:

Details of the book - The Modile Revolution


EAN (ISBN-13): 9780749445454
ISBN (ISBN-10): 0749445459
Paperback
Publishing year: 2006
Publisher: Kogan Page Limited/Viva Books

Book in our database since 02.11.2007 14:47:24
Book found last time on 14.06.2017 17:09:33
ISBN/EAN: 0749445459

ISBN - alternate spelling:
0-7494-4545-9, 978-0-7494-4545-4


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