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Key Marketing Skills - Peter Cheverton
book is out-of-stock
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Peter Cheverton:
Key Marketing Skills - new book

2004, ISBN: 9780749442989

ID: 633919421

Praise and Reviews ´´This really makes marketing happen - congratulations!´´ - Professor Malcolm McDonald ´´All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses.´´ -Mats Engström, IHM Business School, Sweden Not just another ´introduction to marketing´, Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. Free online resources contain the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template. 2nd Revised Edition Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 10.01.2004 Buch (fremdspr.), Kogan Page, .200

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Key Marketing Skills - Cheverton, Peter
book is out-of-stock
(*)
Cheverton, Peter:
Key Marketing Skills - Paperback

ISBN: 9780749442989

[ED: Softcover], [PU: Kogan Page], Praise and Reviews "This really makes marketing happen - congratulations!" - Professor Malcolm McDonald "All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses." -Mats Engström, IHM Business School, Sweden Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. Free online resources contain the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template. 400 pages - 189x246mm Versandfertig in 3-5 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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Key Marketing Skills - Peter Cheverton
book is out-of-stock
(*)
Peter Cheverton:
Key Marketing Skills - new book

2004, ISBN: 9780749442989

ID: 692799101

Praise and Reviews ´´This really makes marketing happen - congratulations!´´ - Professor Malcolm McDonald ´´All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses.´´ -Mats Engström, IHM Business School, Sweden Not just another ´introduction to marketing´, Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. Free online resources contain the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template. 2nd Revised Edition Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 10.01.2004, Kogan Page, .200

New book Buch.ch
No. 5845344 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Key Marketing Skills - Peter Cheverton
book is out-of-stock
(*)
Peter Cheverton:
Key Marketing Skills - new book

ISBN: 9780749442989

ID: ac540616f1e3dfa30e07d20b1ad3564d

2nd Revised Edition Praise and Reviews "This really makes marketing happen - congratulations!" - Professor Malcolm McDonald "All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses." -Mats Engström, IHM Business School, Sweden Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. Free online resources contain the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4298-9, Kogan Page

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Key Marketing Skills - Peter Cheverton
book is out-of-stock
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Peter Cheverton:
Key Marketing Skills - Paperback

2004, ISBN: 9780749442989

ID: 7504924

[ED: 2], 2nd Revised edition, Softcover, Buch, [PU: Kogan Page Ltd]

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Details of the book
Key Marketing Skills

Praise and Reviews ¿This really makes marketing happen ¿ congratulations!¿ - Professor Malcolm McDonald ¿All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses.¿ -Mats Engström, IHM Business School, Sweden Not just another ¿introduction to marketing¿, Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. The free CD ROM contains the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template.

Details of the book - Key Marketing Skills


EAN (ISBN-13): 9780749442989
ISBN (ISBN-10): 0749442980
Hardcover
Paperback
Publishing year: 2004
Publisher: Kogan Page
400 Pages
Weight: 0,829 kg
Language: eng/Englisch

Book in our database since 20.11.2007 14:46:07
Book found last time on 07.09.2017 22:00:55
ISBN/EAN: 0749442980

ISBN - alternate spelling:
0-7494-4298-0, 978-0-7494-4298-9


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