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Mobile Revolution - Steinbock, Dan
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ISBN: 9780749442965

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As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries the Internet and mobile communications are converging. But this is just the beginning. As the third industry consumer electronics and the fourth media and entertainment join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets. Business Business eBook, Kogan Page

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The Mobile Revolution: The Making of Worldwide Mobile Markets - Steinbock, Dan
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The Mobile Revolution: The Making of Worldwide Mobile Markets - hardcover

ISBN: 9780749442965

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Kogan Page Business Books. Hardcover. 0749442964 No writing or highlighting in our books. Covers may have small dings but books are otherwise like new. Digital media will be included if book was published with it. Shipment within 24-48 hours. . Fine., Kogan Page Business Books

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The mobile revolution : the making of mobile services worldwide - Steinbock, Dan
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2005, ISBN: 9780749442965

[PU: London [u.a.] : Kogan Page], Buch ist leicht verlagert (längst durchgebogen), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 134431, [SC: 2.30]

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The Mobile Revolution: The Making of Worldwide Mobile Markets - Steinbock, Dan
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The Mobile Revolution: The Making of Worldwide Mobile Markets - hardcover

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Kogan Page Business Books. Hardcover. 0749442964 . New., Kogan Page Business Books

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The Mobile Revolution: The Making of Worldwide Mobile Markets [Hardcover] - Dan Steinbock
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Details of the book
The Mobile Revolution. The Making of Mobile Services Worldwide
Author:

Dan Steinbock

Title:

The Mobile Revolution. The Making of Mobile Services Worldwide

ISBN:

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the ?mobilization? that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now ?mobilize? their products, services and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

Details of the book - The Mobile Revolution. The Making of Mobile Services Worldwide


EAN (ISBN-13): 9780749442965
ISBN (ISBN-10): 0749442964
Hardcover
Publishing year: 2005
Publisher: London [u.a.] : Kogan Page, 2005.

Book in our database since 21.10.2007 15:26:39
Book found last time on 13.01.2017 14:07:20
ISBN/EAN: 0749442964

ISBN - alternate spelling:
0-7494-4296-4, 978-0-7494-4296-5


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