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Marketing Communications: An Integrated Approach - Paul R. Smith; Jonathan Taylor
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Paul R. Smith; Jonathan Taylor:
Marketing Communications: An Integrated Approach - Paperback

2004, ISBN: 9780749442651

ID: 496739804

Kogan Page Business Books, 2004-08. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Kogan Page Business Books, 2004-08

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Marketing Communications: an Integrated Approach - Paul Russell Smith, Jonathan Taylor
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Paul Russell Smith, Jonathan Taylor:
Marketing Communications: an Integrated Approach - Paperback

2004, ISBN: 9780749442651

ID: 13880757758

Trade paperback, Gebraucht, sehr guter Zustand, Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Kogan Page]

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Marketing Communications: An Integrated Approach - Paul R. Smith; Jonathan Taylor
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Paul R. Smith; Jonathan Taylor:
Marketing Communications: An Integrated Approach - used book

ISBN: 0749442654

ID: 6403605

* Brand new edition of a best-selling textbook business,business and investing,economics,marketing,marketing and sales Marketing & Sales, Kogan Page Business Books

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Marketing Communications: An Integrated Approach - Smith, Paul Russell / Taylor, Jonathan
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Smith, Paul Russell / Taylor, Jonathan:
Marketing Communications: An Integrated Approach - used book

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* Brand new edition of a best-selling textbook Marketing Communications: An Integrated Approach Smith, Paul Russell / Taylor, Jonathan, Kogan Page

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Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 - Paul R Smith, Jonathan Taylor
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Paul R Smith, Jonathan Taylor:
Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 - Paperback

2004, ISBN: 9780749442651

ID: 978288390

Kogan Page, 06/15/2004. Paperback. Used; Very Good., Kogan Page, 06/15/2004

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Details of the book
Marketing Communications: An Integrated Approach

Marketing Communications rapidly established itself as an international best-seller and has been listed as a ¿marketing classic¿ by the Marketing Society and as a ¿marketing major¿ by the Chartered Institute of Marketing. The book is recommended reading for the CIM¿s Marketing Communications module in the new Professional Diploma in Marketing. The authors¿ real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques, fresh ¿shock¿ stories and a new ¿e¿ theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene. A free CD-ROM containing video clips of some of the world¿s leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Details of the book - Marketing Communications: An Integrated Approach


EAN (ISBN-13): 9780749442651
ISBN (ISBN-10): 0749442654
Paperback
Publishing year: 2004
Publisher: Kogan Page
696 Pages
Weight: 1,533 kg
Language: eng/Englisch

Book in our database since 11.01.2007 15:39:31
Book found last time on 19.07.2017 01:43:35
ISBN/EAN: 0749442654

ISBN - alternate spelling:
0-7494-4265-4, 978-0-7494-4265-1


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