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Birn, R. J.:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Paperback

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … More...

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Birn, R.J.:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Paperback

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … More...

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Birn, Robin:
The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice) - Paperback

ISBN: 9780749442002

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Die Effektive Verwendung Von Markt Research: How To Drive Und Fokus Bet
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Die Effektive Verwendung Von Markt Research: How To Drive Und Fokus Bet - used book

ISBN: 074944200X

buch. Gut, Festpreisangebot, [LT: FixedPrice], [PU: Kogan Page]

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Birn, Robin
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Birn, Robin:
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Paperback

ISBN: 9780749442002

paperback, [PU: Kogan Page]

in stock. Shipping costs:Unknown. (EUR 7.59) Blackwells.co.uk

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Details of the book
The Effective Use of Market Research

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Details of the book - The Effective Use of Market Research


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Paperback
Publishing year: 2004
Publisher: Kogan Page
192 Pages
Weight: 0,367 kg
Language: eng/Englisch

Book in our database since 2007-10-08T02:07:07-04:00 (New York)
Detail page last modified on 2023-08-29T05:33:39-04:00 (New York)
ISBN/EAN: 074944200X

ISBN - alternate spelling:
0-7494-4200-X, 978-0-7494-4200-2
Alternate spelling and related search-keywords:
Book author: birn, page research, robin puy
Book title: decisions, business focus, effective use market research, market research practice, drive, how research, better, the business research


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