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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - Margo Berman, Robyn Blakeman
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Margo Berman, Robyn Blakeman:
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - Paperback

2009, ISBN: 0742555518

[SR: 2154305], Paperback, [EAN: 9780742555518], Rowman & Littlefield Publishers, Rowman & Littlefield Publishers, Book, [PU: Rowman & Littlefield Publishers], 2009-07-16, Rowman & Littlefield Publishers, The Brains Behind Great Ad Campaigns Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. Full description, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - Margo Berman, Robyn Blakeman
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Margo Berman, Robyn Blakeman:
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - new book

ISBN: 9780742555518

ID: 978074255551

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ''Clydesdale and Dalmatian'' spots, the ''PEDIGREE'' Adoption Drive'' program, or the breakthrough UPS ''Whiteboard'' campaign. Margo Berman, Robyn Blakeman, Books, Social and Cultural Studies, Current Events, The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Books>Social and Cultural Studies>Current Events, Rowman & Littlefield Publishers

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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - Robyn Blakeman#Margo Berman
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Robyn Blakeman#Margo Berman:
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - new book

2009, ISBN: 9780742555518

ID: 684105417

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ´Clydesdale and Dalmatian´ spots, the ´PEDIGREE´ Adoption Drive´ program, or the breakthrough UPS ´Whiteboard´ campaign. Creative Collaboration Between Copywriters and Art Directors Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.07.2009 Buch (fremdspr.), Rowman & Littlefield Publ Grou, .200

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The Brains Behind Great Ad Campaigns - Margo Berman
book is out-of-stock
(*)
Margo Berman:
The Brains Behind Great Ad Campaigns - Paperback

ISBN: 9780742555518

Paperback, [PU: ROWMAN & LITTLEFIELD], Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign., Advertising

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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - Margo Berman
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Margo Berman:
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - used book

ISBN: 9780742555518

ID: 86208464_us

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Details of the book
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.

Details of the book - The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors


EAN (ISBN-13): 9780742555518
ISBN (ISBN-10): 0742555518
Paperback
Publishing year: 2009
Publisher: ROWMAN & LITTLEFIELD
240 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 12.02.2011 11:57:56
Book found last time on 28.08.2017 21:44:47
ISBN/EAN: 0742555518

ISBN - alternate spelling:
0-7425-5551-8, 978-0-7425-5551-8


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