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Why It Sells - Rowman & Littlefield
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Rowman & Littlefield:

Why It Sells - new book

2007, ISBN: 9780742555457

ID: 17120208

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Why It Sells~~Book~~9780742555457~~Marcel Danesi, , Why It Sells, Marcel Danesi, 9780742555457, Rowman & Littlefield, 09/21/2007, , , , Rowman & Littlefield

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
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Marcel Danesi:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - new book

ISBN: 9780742555457

ID: 978074255545

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Marcel Danesi, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Rowman & Littlefield Publishers

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
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Marcel Danesi:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - used book

ISBN: 0742555453

ID: 6937857

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi?an entertaining and insightful tour guide?decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. accounting,accounting and finance,advertising,business and finance,business and investing,consumer behavior,education and reference,marketing,marketing and sales,research Marketing & Sales, Rowman & Littlefield Publishers

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Why it Sells - Marcel Danesi
book is out-of-stock
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Marcel Danesi:
Why it Sells - new book

ISBN: 9780742555457

ID: 662620429

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Rowman & Littlefield

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Why it Sells - Marcel Danesi
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Marcel Danesi:
Why it Sells - Paperback

2007, ISBN: 9780742555457

ID: 8031903

Softcover, Buch, [PU: Rowman & Littlefield Publishers]

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Details of the book
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Author:

Danesi, Marcel, PH. D.

Title:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

ISBN:

0742555453

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Details of the book - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555457
ISBN (ISBN-10): 0742555453
Paperback
Publishing year: 2007
Publisher: ROWMAN & LITTLEFIELD
211 Pages
Weight: 0,399 kg
Language: eng/Englisch

Book in our database since 03.06.2007 14:56:14
Book found last time on 09.11.2016 08:18:17
ISBN/EAN: 0742555453

ISBN - alternate spelling:
0-7425-5545-3, 978-0-7425-5545-7

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