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KOTLER ON MARKETING - Philip Kotler
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Philip Kotler:

KOTLER ON MARKETING - hardcover

1999, ISBN: 0684860384

[EAN: 9780684860381], Used, very good, [PU: Free Press], Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they… More...

NOT NEW BOOK. Shipping costs:Free shipping. (EUR 0.00) LowKeyBooks, Sumas, WA, U.S.A. [65875000] [Rating: 5 (of 5)]
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Kotler, Philip:

Kotler on Marketing - hardcover

1999, ISBN: 0684860384

[EAN: 9780684860381], [SC: 0.0], [PU: Free Press], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the … More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:
Kotler on Marketing - hardcover

1999

ISBN: 0684860384

[EAN: 9780684860381], Used, good, [SC: 2.45], [PU: Free Press], Most items will be dispatched the same or the next working day. Darkened tan to the page edges/pages, Books

NOT NEW BOOK. Shipping costs: EUR 2.45 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [Rating: 5 (of 5)]
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Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler - Philip Kotler
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Philip Kotler:
Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler - used book

1999, ISBN: 9780684860381

Hardcover book. Published by Free Press (1999) Media >, [PU: Scribners]

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Kotler, Philip:
Kotler on Marketing - hardcover

ISBN: 9780684860381

Hardback. Very Good., 3

Shipping costs: EUR 8.23 World of Books Ltd

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Kotler on Marketing

For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

Details of the book - Kotler on Marketing


EAN (ISBN-13): 9780684860381
ISBN (ISBN-10): 0684860384
Hardcover
Paperback
Publishing year: 1999
Publisher: Import

Book in our database since 2014-02-19T03:50:19-05:00 (New York)
Detail page last modified on 2024-02-26T23:28:21-05:00 (New York)
ISBN/EAN: 0684860384

ISBN - alternate spelling:
0-684-86038-4, 978-0-684-86038-1
Alternate spelling and related search-keywords:
Book author: philip kotler
Book title: kotler marketing how create win and dominate markets, marketing zero


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