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The Internet Challenge to Television - Bruce M. Owen
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Bruce M. Owen:
The Internet Challenge to Television - new book

ISBN: 9780674003897

ID: 978067400389

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone.The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the gales of creative destruction. While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools. Bruce M. Owen, Books, Computers, The Internet Challenge to Television Books>Computers, [PU: Harvard University Press]

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The Internet Challenge to Television - Bruce M. Owen
book is out-of-stock
(*)
Bruce M. Owen:
The Internet Challenge to Television - new book

ISBN: 9780674003897

ID: 817724443

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The Internet Challenge to Television Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Harvard University Press

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The Internet Challenge to Television - Bruce Owen
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Bruce Owen:
The Internet Challenge to Television - Paperback

2000, ISBN: 9780674003897

ID: 799380162

Harvard University Press, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., Harvard University Press, 2000

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The Internet Challenge to Television - Bruce M. Owen
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Bruce M. Owen:
The Internet Challenge to Television - Paperback

2000, ISBN: 9780674003897

ID: 2681645

New edition, Softcover, Buch, [PU: Harvard University Press]

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Internet Challenge to Television - Bruce M. Owen
book is out-of-stock
(*)
Bruce M. Owen:
Internet Challenge to Television - Paperback

2000, ISBN: 9780674003897

ID: 2681645

New edition, Softcover, Buch, [PU: Harvard University Press]

New book Lehmanns.de
Shipping costs:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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Details of the book
The Internet Challenge to Television

advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

Details of the book - The Internet Challenge to Television


EAN (ISBN-13): 9780674003897
ISBN (ISBN-10): 0674003896
Paperback
Publishing year: 2000
Publisher: HARVARD UNIV PR
384 Pages
Weight: 0,517 kg
Language: eng/Englisch

Book in our database since 27.05.2007 08:08:37
Book found last time on 15.12.2017 14:29:20
ISBN/EAN: 0674003896

ISBN - alternate spelling:
0-674-00389-6, 978-0-674-00389-7


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