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The Impact Equation - Penguin Books Ltd
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Penguin Books Ltd:

The Impact Equation - new book

2013, ISBN: 9780670922406

ID: 14232966

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C x (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe. Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C x (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. USE the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. USE it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard. "Their advice on the importance of being able to write to make a splash online is solid. when it comes to building a brand online Brogan and Smith have been there and done that." (The Financial Times). Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller. Books, Business, Finance and Law~~Business and Management~~E-commerce: Business Aspects, The Impact Equation~~Book~~9780670922406~~Chris Brogan, , The Impact Equation, Chris Brogan, 9780670922406, Penguin Books Ltd, 08/01/2013, , , , Penguin Books Ltd

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The Impact Equation - Brogan, Chris
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Brogan, Chris:

The Impact Equation - new book

ISBN: 9780670922406

ID: 1043347

Chris Brogan and Julien Smith, authors of Trust Agents , are back with The Impact Equation to show you how to make social media pay. What can the IMPACT EQUATION do for you? IMPACT = C (R+E+A+T+E) C ontrast: Does your idea stand out? R each: How many people do you connect to? E xposure: How often does your audience hear from you? A rticulation: Is your idea clear enough? T rust: Do people believe you? E cho: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents , being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation , Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard. 'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' - The Financial Times Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents , was a New York Times bestseller. Business Business eBook, Penguin Books Ltd

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The impact equation - Brogan, Chris&Smith, Julien
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Brogan, Chris&Smith, Julien:
The impact equation - new book

ISBN: 9780670922406

ID: 30a68c44574385b0c8c0d30fd5543768

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C x (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature, [PU: Viking Press]

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The Impact Equation - Chris Brogan Julien Smith
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Chris Brogan Julien Smith:
The Impact Equation - new book

2013, ISBN: 9780670922406

[PU: Penguin Books Ltd], Das BuchThe Impact Equationkönnte eine längere Lieferzeit habenSie zahlen eine Versandpauschale für bis zu fünf Bücher Typ:book In The Impact Equation Brogan and Smith show that to make people truly care about what you have to say you need more than just a good idea trust among your audience or a certain number of followers You need a potent mix of all of the above and more, [SC: 25.00], Neuware, gewerbliches Angebot, 130x200, [GW: 2209g]

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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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The Impact Equation: Are You Making Things Happen or Just Making Noise? - used book

ISBN: 9780670922406

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Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard., [PU: Viking Press]

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Details of the book
The Impact Equation
Author:

Brogan, Chris / Smith, Julien

Title:

The Impact Equation

ISBN:

0670922404

Details of the book - The Impact Equation


EAN (ISBN-13): 9780670922406
ISBN (ISBN-10): 0670922404
Hardcover
Paperback
Publishing year: 2013
Publisher: Penguin Books Ltd (UK)
271 Pages
Weight: 0,209 kg
Language: Englisch

Book in our database since 08.04.2009 20:35:51
Book found last time on 11.01.2017 18:21:43
ISBN/EAN: 0670922404

ISBN - alternate spelling:
0-670-92240-4, 978-0-670-92240-6

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