Marketing Modernisms: Self-Promotion, Canonization, Rereading (Paperback)
- Paperback1997, ISBN: 0472066412
[EAN: 9780472066414], Neubuch, [PU: University of Michigan Press, Ann Arbor], Paperback. Rarely have genres of literary expression been looked upon or read as commodities within a market … More...
[EAN: 9780472066414], Neubuch, [PU: University of Michigan Press, Ann Arbor], Paperback. Rarely have genres of literary expression been looked upon or read as commodities within a market system; we tend to think of our literature as "pure," untainted by any interaction with the world of commerce. Critical accounts of modernism are frequently theorized across the divide between the project itself and the larger marketplace, the world of consumption. Marketing Modernisms calls into question this curious separation and examines the material, intellectual, and ideological practices that comprise the notion of "marketing." Marketing Modernisms is concerned with Anglo-American modernists and their potential readers in both the popular audience and the academy. Examining the forms of promotion employed by book publishing houses, in the editorial offices of literary magazines, and in the minds of modern writers, the essays bring to the fore little-known connections between writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes, and the commercial marketplace they engaged. The book's provocative themes include the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avant-garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives. Perspectives on the production, packaging, and promotion of modernist literature--and its authors' reputations. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability., Books<
| | AbeBooks.deAussieBookSeller, Lidcombe, NSW, Australia [52402892] [Rating: 5 (von 5)] NEW BOOK. Shipping costs: EUR 31.81 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Marketing Modernisms: Self-Promotion, Canonization, Rereading (Paperback)
- Paperback1997, ISBN: 0472066412
[EAN: 9780472066414], Neubuch, [PU: University of Michigan Press, Ann Arbor], Paperback. Rarely have genres of literary expression been looked upon or read as commodities within a market … More...
[EAN: 9780472066414], Neubuch, [PU: University of Michigan Press, Ann Arbor], Paperback. Rarely have genres of literary expression been looked upon or read as commodities within a market system; we tend to think of our literature as "pure," untainted by any interaction with the world of commerce. Critical accounts of modernism are frequently theorized across the divide between the project itself and the larger marketplace, the world of consumption. Marketing Modernisms calls into question this curious separation and examines the material, intellectual, and ideological practices that comprise the notion of "marketing." Marketing Modernisms is concerned with Anglo-American modernists and their potential readers in both the popular audience and the academy. Examining the forms of promotion employed by book publishing houses, in the editorial offices of literary magazines, and in the minds of modern writers, the essays bring to the fore little-known connections between writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes, and the commercial marketplace they engaged. The book's provocative themes include the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avant-garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives. Perspectives on the production, packaging, and promotion of modernist literature--and its authors' reputations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability., Books<
| | AbeBooks.deGrand Eagle Retail, Wilmington, DE, U.S.A. [50531827] [Rating: 4 (von 5)] NEW BOOK. Shipping costs: EUR 64.48 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Marketing Modernisms: Self-Promotion, Canonization, Rereading (Paperback)
- Paperback1996, ISBN: 0472066412
[EAN: 9780472066414], Neubuch, [PU: The University of Michigan Press, United States], Language: English. Brand new Book. Rarely have genres of literary expression been looked upon or read… More...
[EAN: 9780472066414], Neubuch, [PU: The University of Michigan Press, United States], Language: English. Brand new Book. Rarely have genres of literary expression been looked upon or read as commodities within a market system; we tend to think of our literature as "pure," untainted by any interaction with the world of commerce. Critical accounts of modernism are frequently theorized across the divide between the project itself and the larger marketplace, the world of consumption. Marketing Modernisms calls into question this curious separation and examines the material, intellectual, and ideological practices that comprise the notion of "marketing." Marketing Modernisms is concerned with Anglo-American modernists and their potential readers in both the popular audience and the academy. Examining the forms of promotion employed by book publishing houses, in the editorial offices of literary magazines, and in the minds of modern writers, the essays bring to the fore little-known connections between writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes, and the commercial marketplace they engaged. The book's provocative themes include the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avant-garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives., Books<
| | AbeBooks.deThe Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)] NEW BOOK. Shipping costs: EUR 0.59 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
n/a:Marketing Modernisms: Self-Promotion, Canonization, Rereading
- used book ISBN: 9780472066414
University of Michigan Press. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear., University of Michigan Press
| | Biblio.comBetter World Books Ltd Shipping costs: EUR 5.37 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Marketing Modernisms: Self-Promotion, Canonization, Rereading
- Paperback1997, ISBN: 9780472066414
Paperback, Great customer service. You will be happy!, Neubuch, P11, [PU: University of Michigan Press]
| | alibris.combooklab Shipping costs:plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.