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Consumer Behaviour: A European Perspective - Gerrit Antonides#W. Fred Van Raaij
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Gerrit Antonides#W. Fred Van Raaij:
Consumer Behaviour: A European Perspective - new book

ISBN: 9780471975137

ID: 836841295

Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98) Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: financial behaviour welfare, wellbeing and property families and household production consumption and the environment shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful. Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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Consumer Behaviour: A European Perspective - Antonides, GerritRaaij, W. Fred VanAntonides
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Antonides, GerritRaaij, W. Fred VanAntonides:
Consumer Behaviour: A European Perspective - Paperback

ISBN: 9780471975137

[ED: Taschenbuch], [PU: John Wiley & Sons], Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98), [SC: 4.80], leichte Gebrauchsspuren, privates Angebot, 243x168x36 mm, [GW: 1080g]

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Consumer Behaviour: A European Perspective - Gerrit Antonides
book is out-of-stock
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Gerrit Antonides:
Consumer Behaviour: A European Perspective - Paperback

1999, ISBN: 0471975133

ID: 22517954601

[EAN: 9780471975137], Gebraucht, sehr guter Zustand, [PU: John Wiley & Sons 16/07/1999], Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

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Bahamut Media, Reading, United Kingdom [56522875] [Rating: 5 (von 5)]
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Consumer Behaviour : A European Perspective - Gerrit Antonides; W. Fred van Raaij
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Gerrit Antonides; W. Fred van Raaij:
Consumer Behaviour : A European Perspective - Paperback

ISBN: 0471975133

ID: 22486740887

[EAN: 9780471975137], Gebraucht, sehr guter Zustand, [PU: Wiley & Sons, Incorporated, John], This book shows minor wear and is in very good condition.

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Blue Cloud Books, Phoenix, AZ, U.S.A. [55521360] [Rating: 5 (von 5)]
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Consumer Behaviour: a European Perspective - Antonides, Gerrit & Van Raaij, W. Fred
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Antonides, Gerrit & Van Raaij, W. Fred:
Consumer Behaviour: a European Perspective - Paperback

1998, ISBN: 9780471975137

ID: 14137675660

Paperback, Sent within 24 hours. Expedited UK delivery available., Gebraucht, guter Zustand, [PU: John Wiley & Sons]

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Details of the book
Consumer Behaviour: A European Perspective

Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

Details of the book - Consumer Behaviour: A European Perspective


EAN (ISBN-13): 9780471975137
ISBN (ISBN-10): 0471975133
Paperback
Publishing year: 1999
Publisher: John Wiley & Sons
642 Pages
Weight: 1,080 kg
Language: eng/Englisch

Book in our database since 17.10.2007 10:22:16
Book found last time on 21.10.2017 11:59:48
ISBN/EAN: 0471975133

ISBN - alternate spelling:
0-471-97513-3, 978-0-471-97513-7


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