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Lowest price: € 0.99, highest price: € 82.99, average price: € 44.12
Consumer Behaviour: A European Perspective - Gerrit Antonides, W. Fred van Raaij
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Gerrit Antonides, W. Fred van Raaij:
Consumer Behaviour: A European Perspective - new book

ISBN: 9780471975137

ID: 978047197513

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful. Gerrit Antonides, W. Fred van Raaij, Books, Business and Finance, Marketing and Sales, Consumer Behaviour, Consumer Behaviour: A European Perspective Books>Business and Finance>Marketing and Sales>Consumer Behaviour, Wiley

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Consumer Behaviour: A European Perspective - Antonides, Gerrit & Van Raaij, W. Fred
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Antonides, Gerrit & Van Raaij, W. Fred:
Consumer Behaviour: A European Perspective - Paperback

1998, ISBN: 9780471975137

ID: 828215489

John Wiley & Sons, 1998. Paperback. Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #1856651, John Wiley & Sons, 1998

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Consumer Behaviour: A European Perspective - Gerrit Antonides
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Gerrit Antonides:
Consumer Behaviour: A European Perspective - Paperback

ISBN: 9780471975137

ID: 9780471975137

Consumer Behaviour: A European Perspective Consumer-Behaviour~~Gerrit-Antonides Business>Sales>Sales Paperback, Wiley

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Consumer Behaviour
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Consumer Behaviour - new book

ISBN: 0471975133

ID: 3003978

Consumer Behaviour ab 82.99 EURO Medien > Bücher, [PU: Wiley]

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Consumer Behaviour: A European Perspective - Antonides, Gerrit
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Antonides, Gerrit:
Consumer Behaviour: A European Perspective - Paperback

ISBN: 9780471975137

ID: 506379661

Paperback. Very Good.

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Consumer Behaviour: A European Perspective

Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

Details of the book - Consumer Behaviour: A European Perspective


EAN (ISBN-13): 9780471975137
ISBN (ISBN-10): 0471975133
Paperback
Publishing year: 1999
Publisher: John Wiley & Sons
642 Pages
Weight: 1,080 kg
Language: eng/Englisch

Book in our database since 17.10.2007 10:22:16
Book found last time on 12.11.2018 16:24:38
ISBN/EAN: 0471975133

ISBN - alternate spelling:
0-471-97513-3, 978-0-471-97513-7


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