ISBN: 0471613525

William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy … More...

William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ''rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ''notes'' section has been placed at the back of the book for easy access. business and finance,business and investing,consumer behavior,education and reference,management and leadership,marketing,marketing and sales,research,textbooks Marketing & Sales, Wiley & Sons, Incorporated, John<

ISBN: 9780471613527

William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy … More...

William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded notes'' section has been placed at the back of the book for easy access. Consumer Behavior Wilkie, William L., John Wiley & Sons<

ISBN: 9780471613527

Wiley. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… More...

Wiley. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Wiley<

ISBN: 9780471613527

Wiley. PAPERBACK. 0471613525 Good Condition. Has writing/highlighting. Name written on edge of pages. Five star seller - Buy with confidence! . Good., Wiley

1990, ISBN: 9780471613527

Hardcover book. 832 pages. Published by Wiley & Sons, Incorporated, John (1990) Media > Book, [PU: Wiley]