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Marketing Research.  4. Aufl./ 4th ed. - David A. Aaker / George S. Day
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David A. Aaker / George S. Day:
Marketing Research. 4. Aufl./ 4th ed. - hardcover

1990, ISBN: 0471613517

ID: 190523

4. Aufl./ 4th ed. ill. OPpbnd. / Hardcover. Book in ENGLISH / This book is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. (entwerteter Archivstempel auf der Impressumseite - sonst SEHR gutes sauberes Exemplar) Versand D: 4,95 EUR, [PU:Wiley, 1990, 4. Aufl./ 4th ed., 784 S./pp., ill. OPpbnd. / Hardcover. (0-471-61351-7)]

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Marketing Research - David A. Aaker; George S. Day
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David A. Aaker; George S. Day:
Marketing Research - used book

1986, ISBN: 0471613517

ID: 2201397

Marketing Research" is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. The previous edition of this book was published in 1986. business,business and finance,business and investing,economics,marketing,marketing and sales,research,textbooks Marketing & Sales, John Wiley & Sons Inc

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Marketing Research - D.A. Aaker, G.S. Day
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D.A. Aaker, G.S. Day:
Marketing Research - used book

1990, ISBN: 0471613517

ID: 22397258184

[EAN: 9780471613510], Gebraucht, guter Zustand, [PU: John Wiley & Sons Inc], Business & Economics|Marketing|Research, Ships from the UK. Shows some signs of wear, and may have some markings on the inside.

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Marketing Research - D.A. Aaker~G.S. Day
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D.A. Aaker~G.S. Day:
Marketing Research - hardcover

1989, ISBN: 9780471613510

ID: 352828904

John Wiley & Sons Inc, April, 1989. Hardcover. Good., John Wiley & Sons Inc

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Marketing Research - Aaker, David A.
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Aaker, David A.:
Marketing Research - hardcover

ISBN: 9780471613510

ID: 843470222

Wiley. HardCover. New. NEW BOOK, Wiley

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Details of the book
Marketing Research
Author:

David A. Aaker, George S. Day

Title:

Marketing Research

ISBN:

Details of the book - Marketing Research


EAN (ISBN-13): 9780471613510
ISBN (ISBN-10): 0471613517
Hardcover
Publishing year: 1990
Publisher: John Wiley & Sons Inc

Book in our database since 14.03.2008 04:16:37
Book found last time on 11.05.2017 10:13:30
ISBN/EAN: 0471613517

ISBN - alternate spelling:
0-471-61351-7, 978-0-471-61351-0


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