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Service Management 3e: Strategy and Leadership in the Service Business - Richard Normann
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Richard Normann:
Service Management 3e: Strategy and Leadership in the Service Business - Paperback

2001, ISBN: 0471494399

[SR: 769965], Paperback, [EAN: 9780471494393], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2001-01-02, John Wiley & Sons, Intended for high-level executives in organizations whose 'products' have a high immaterial content, such as service, image or know-how, this work aims to be a comprehensive discussion of the management of service businesses, based on several years' research and consultation., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268297, Organisational Theory & Behaviour, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Service Management 3e: Strategy and Leadership in the Service Business - Richard Normann
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Richard Normann:
Service Management 3e: Strategy and Leadership in the Service Business - Paperback

2001, ISBN: 0471494399

ID: 22415431277

[EAN: 9780471494393], Gebraucht, [PU: John Wiley & Sons], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. , 500grams, ISBN:9780471494393

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Service Management : Strategy and Leadership in Service Business, 3rd Edition - Richard Normann
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Richard Normann:
Service Management : Strategy and Leadership in Service Business, 3rd Edition - Paperback

2001, ISBN: 9780471494393

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Wiley, 2001-01-02. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Wiley, 2001-01-02

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Service Management : Strategy and Leadership in Service Business, 3rd Edition - Normann, Richard
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Normann, Richard:
Service Management : Strategy and Leadership in Service Business, 3rd Edition - Paperback

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ID: 22390985460

[EAN: 9780471494393], Gebraucht, guter Zustand, [PU: Wiley], Business & Economics|Management, 0471494399 Like New Condition.

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Service Management : Strategy and Leadership in Service Business - Richard A. Normann
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[EAN: 9780471494393], Gebraucht, sehr guter Zustand, Business & Economics|Management, Book Condition: Very Good, [PU: Wiley]

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Details of the book
Service Management: Strategy and Leadership in Service Business
Author:

Normann, Richard A.; Normann

Title:

Service Management: Strategy and Leadership in Service Business

ISBN:

Die Produktion 'immaterieller Produkte' stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertschöpfungsprozeß durch den Kunden beinhaltet. Ausschlaggebend für erfolgreiches Service Management sind ein rationalisiertes Managementsystem und eine gute Unternehmensführung. Diese 3. Auflage untersucht inbesondere noch die Bedeutung der Technologie für den Dienstleistsbereich sowie die allgemeine Bedeutung von Dienstleistungen in der Gesellschaft. Ein verständlich geschriebener Leitfaden: Er vermittelt praxisnahes Wissen, das leicht umgesetzt werden kann.

Details of the book - Service Management: Strategy and Leadership in Service Business


EAN (ISBN-13): 9780471494393
ISBN (ISBN-10): 0471494399
Hardcover
Paperback
Publishing year: 2001
Publisher: John Wiley & Sons
256 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 01.03.2007 17:56:02
Book found last time on 29.05.2017 19:44:36
ISBN/EAN: 0471494399

ISBN - alternate spelling:
0-471-49439-9, 978-0-471-49439-3


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