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Waltzing with the Raptors - Glen Peters
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Glen Peters:
Waltzing with the Raptors - hardcover

ISBN: 0471327328

[SR: 3927116], Hardcover, [EAN: 9780471327325], John Wiley & Sons, Inc., John Wiley & Sons, Inc., Book, [PU: John Wiley & Sons, Inc.], 1999-03-12, John Wiley & Sons, Inc., Waltzing with the Raptors In today's interconnected global economy, a company's reputation is critical. Glen Peters, architect of the cutting-edge concept of measuring a company's reputation, here presents an indispensable road map to protecting any organization's greatest asset-its reputation., Corporate responsibility makes for good business. And good business, says PricewaterhouseCoopers partner Glen Peters, is the cornerstone of a successful community, whether local or global. Besides, who wants to work for a corrupt company which treats its people and environment with little or no respect? However, it's often easy to get distracted by business imperatives such as sales targets, objectives and deadlines. And if your corporate responsibility is not watertight, you're laying yourself open to the constant threat of the activist--in Peters' analogy, the vicious velociraptors of the Jurassic Age. Remember the attack on McDonald's a few years ago by two unemployed youths, for example? To cope with the risk of the unexpected, Peters explores the concept of Reputation Assurance, a framework he has developed with colleagues to help businesses stick to the straight and narrow. For global companies, Reputation Assurance provides "a consistent format for reporting conformance with values and principles". "Waltzing" with the raptors involves listening to the music--or the employees, customers, partners, shareholders and society that make up a business community--rather than relying solely on the opinions of the board or the R&D department. It's a complex theory and as such, Waltzing with the Raptors, is not light reading. But if it's worth avoiding such near-fatal blows to your company's reputation as when Coca-Cola attempted to introduce New Coke or when Exxon refused to accept full blame for the Exxon Valdez disaster, it's worth applying a system to measure and monitor your social accountability. Although American in style and format (down to the last color, mom and shopping mall), Peters (who lives in London) uses many local examples to highlight his points, such as the great British Pension Scandal. The first part of his book looks at handling the various stakeholders while the second half is a practical guide to applying Reputation Assurance to your own business. An important guide for developing an essential asset to any business. --Carey Green, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation - Peters, Glen
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Peters, Glen:
Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation - hardcover

1999, ISBN: 9780471327325

[ED: Hardcover], [PU: John Wiley & Sons], Zustand:Like new. Der Ruf eines Unternehmens ist in der eng verflochtenen modernen Weltwirtschaft wichtiger denn je. Der Autor, erfahrener Berater bei Price Waterhouse, zeigt Ihnen hier anhand von Untersuchungen in über fünfzig multinationalen Konzernen, was ein Unternehmen für seinen Ruf tun kann und muß, wie sich ein guter Ruf in der Praxis auszahlt und welche Fehler und Fallen man in der Praxis vermeiden sollte. (03/99), CH, [SC: 2.00], wie neu, privates Angebot, 237x156x25 mm, 304, [GW: 700g], Banküberweisung, Internationaler Versand

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Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation
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Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation - used book

ISBN: 0471327328

ID: 3-13408746

Der Ruf eines Unternehmens ist in der eng verflochtenen modernen Weltwirtschaft wichtiger denn je. Der Autor, erfahrener Berater bei Price Waterhouse, zeigt Ihnen hier anhand von Untersuchungen in über fünfzig multinationalen Konzernen, was ein Unternehmen für seinen Ruf tun kann und muss, wie sich ein guter Ruf in der Praxis auszahlt und welche Fehler und Fallen man in der Praxis vermeiden sollte. (03/99) Livre - Livre, [PU: Wiley]

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Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation
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ISBN: 9780471327325

ID: 9926767e062b030ff80253b345476f9d

Der Ruf eines Unternehmens ist in der eng verflochtenen modernen Weltwirtschaft wichtiger denn je. Der Autor, erfahrener Berater bei Price Waterhouse, zeigt Ihnen hier anhand von Untersuchungen in über fünfzig multinationalen Konzernen, was ein Unternehmen für seinen Ruf tun kann und muß, wie sich ein guter Ruf in der Praxis auszahlt und welche Fehler und Fallen man in der Praxis vermeiden sollte. (03/99), [PU: Wiley]

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Waltzing with the Raptors - Glen Peters
book is out-of-stock
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Glen Peters:
Waltzing with the Raptors - hardcover

1999, ISBN: 9780471327325

ID: 643996782

John Wiley & Sons, 1999. This book has hardback covers. Ex-library, With usual stamps and markings, In good all round condition. Dust Jacket in good condition., John Wiley & Sons, 1999

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Details of the book
Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation

Der Ruf eines Unternehmens ist in der eng verflochtenen modernen Weltwirtschaft wichtiger denn je. Der Autor, erfahrener Berater bei Price Waterhouse, zeigt Ihnen hier anhand von Untersuchungen in über fünfzig multinationalen Konzernen, was ein Unternehmen für seinen Ruf tun kann und muß, wie sich ein guter Ruf in der Praxis auszahlt und welche Fehler und Fallen man in der Praxis vermeiden sollte. (03/99)

Details of the book - Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation


EAN (ISBN-13): 9780471327325
ISBN (ISBN-10): 0471327328
Hardcover
Publishing year: 1999
Publisher: John Wiley & Sons
304 Pages
Weight: 0,640 kg
Language: eng/Englisch

Book in our database since 31.10.2007 17:52:42
Book found last time on 07.11.2018 14:50:33
ISBN/EAN: 0471327328

ISBN - alternate spelling:
0-471-32732-8, 978-0-471-32732-5


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