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Under the Radar: Talking to Today's Cynical Consumer Jonathan Bond Author
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Under the Radar: Talking to Today's Cynical Consumer Jonathan Bond Author - new book

ISBN: 9780471174691

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.… More...

new in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs

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Under the Radar: Talking to Today's Cynical Consumer
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Under the Radar: Talking to Today's Cynical Consumer - new book

ISBN: 9780471174691

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.… More...

new in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs

3
Under the Radar: [Talking to Today's Cynical Consumer] - Bond, Jonathan / Bond / Kirshenbaum
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Bond, Jonathan / Bond / Kirshenbaum:
Under the Radar: [Talking to Today's Cynical Consumer] - used book

ISBN: 9780471174691

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.… More...

used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs

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4
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Under the Radar: Talking to Today's Cynical Consumer (Adweek Magazine Series) - hardcover

1997, ISBN: 0471174696

[EAN: 9780471174691], Gebraucht, schlechter Zustand, [PU: John Wiley & Sons], BUSINESS, Jacket, This is an ex-library book and may have the usual library/used-book markings inside.This bo… More...

NOT NEW BOOK. Shipping costs: EUR 7.84

Anybook Ltd., Lincoln, United Kingdom [312675] [Rating: 5 (von 5)]
5
Under the Radar: Talking to Today's Cynical Consumer (Adweek Books) - Bond, Kirshenbaum
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Bond, Kirshenbaum:
Under the Radar: Talking to Today's Cynical Consumer (Adweek Books) - hardcover

1997, ISBN: 9780471174691

John Wiley & Sons, Gebundene Ausgabe, Auflage: First Printing, 256 Seiten, Publiziert: 1997-11-10T00:00:01Z, Produktgruppe: Book, 1.23 kg, Verkaufsrang: 4866, Werbung, Marketing & Verkauf… More...

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Details of the book
Under the Radar: Talking to Today's Cynical Consumer Jonathan Bond Author

In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.

Details of the book - Under the Radar: Talking to Today's Cynical Consumer Jonathan Bond Author


EAN (ISBN-13): 9780471174691
ISBN (ISBN-10): 0471174696
Hardcover
Paperback
Publishing year: 1997
Publisher: Wiley Core >2 >T
256 Pages
Weight: 0,513 kg
Language: eng/Englisch

Book in our database since 2007-07-11T11:44:31-04:00 (New York)
Detail page last modified on 2020-07-08T09:54:56-04:00 (New York)
ISBN/EAN: 0471174696

ISBN - alternate spelling:
0-471-17469-6, 978-0-471-17469-1


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