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Building Brand Identity: A Strategy for Success in a Hostile Marketplace (New Directions in Business) - Lynn B. Upshaw
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Lynn B. Upshaw:

Building Brand Identity: A Strategy for Success in a Hostile Marketplace (New Directions in Business) - new book

ISBN: 9780471042204

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the … More...

No. 9780471042204. Shipping costs:20, (EUR 3.43)

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Building Brand Identity
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Building Brand Identity - hardcover

1995, ISBN: 9780471042204

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the … More...

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Building Brand Identity - Upshaw, Lynn B.
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Upshaw, Lynn B.:
Building Brand Identity - hardcover

ISBN: 9780471042204

Erscheinungsdatum: 01.06.1995, Medium: Buch, Einband: Gebunden, Titel: Building Brand Identity, Titelzusatz: A Strategy for Success in a Hostile Marketplace, Autor: Upshaw, Lynn B. // Ups… More...

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Gebr. - Building Brand Identity: A Strategy for Success in a Hostile Marketplace (New Directions in Business) - used book

1995, ISBN: 9780471042204

Letzte Aktualisierung am: 27.02.19 08:46:06 Binding: Gebundene Ausgabe, Edition: Fourth Impression, Label: John Wiley & Sons, Publisher: John Wiley & Sons, NumberOfItems: 1, PackageQuanti… More...

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Upshaw, Lynn B.; Upshaw:
Building Brand Identity A Strategy for Success in a Hostile Marketplace - hardcover

1995, ISBN: 047104220X

Gebundene Ausgabe BUSINESS & ECONOMICS / Marketing / Research, mit Schutzumschlag neu, [PU:John Wiley & Sons; Wiley, John, & Sons, Inc]

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Details of the book
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

Details of the book - Building Brand Identity: A Strategy for Success in a Hostile Marketplace


EAN (ISBN-13): 9780471042204
ISBN (ISBN-10): 047104220X
Hardcover
Publishing year: 1995
Publisher: John Wiley & Sons
368 Pages
Weight: 0,667 kg
Language: eng/Englisch

Book in our database since 2007-05-26T08:46:23-04:00 (New York)
Detail page last modified on 2020-04-29T17:56:05-04:00 (New York)
ISBN/EAN: 047104220X

ISBN - alternate spelling:
0-471-04220-X, 978-0-471-04220-4


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