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1
Building Brand Identity - Lynn B. Upshaw
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Lynn B. Upshaw:

Building Brand Identity - new book

2001, ISBN: 9780471042204

[ED: Buch], [PU: John Wiley & Sons], Neuware - Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divid… More...

Shipping costs:Versand in die Schweiz. (EUR 19.99) AHA-BUCH GmbH
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Building Brand Identity
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Building Brand Identity - new book

ISBN: 9780471042204

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the … More...

Nr. A1000108097. Shipping costs:, Versandfertig innert 6 - 9 Werktagen, CH. (EUR 0.00)
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Lynn B. Upshaw:
Building Brand Identity - hardcover

1995

ISBN: 9780471042204

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the … More...

Nr. 3236809. Shipping costs:, Versandfertig innert 6 - 9 Werktagen, zzgl. Versandkosten, Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage. (EUR 16.32)
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4
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace - new book

ISBN: 9780471042204

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the … More...

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5
Building brand identity. a strategy for success in a hostile marketplace. - Upshaw, Lynn B.
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Upshaw, Lynn B.:
Building brand identity. a strategy for success in a hostile marketplace. - used book

1995, ISBN: 047104220X

[2. print] Unbekannter Einband Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD conditon, so… More...

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Details of the book
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Author:
Title:
ISBN:

047104220X


Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

Details of the book - Building Brand Identity: A Strategy for Success in a Hostile Marketplace


EAN (ISBN-13): 9780471042204
ISBN (ISBN-10): 047104220X
Hardcover
Publishing year: 1995
Publisher: John Wiley & Sons
368 Pages
Weight: 0,667 kg
Language: eng/Englisch

Book in our database since 2007-05-26T08:46:23-04:00 (New York)
Detail page last modified on 2023-03-20T11:48:41-04:00 (New York)
ISBN/EAN: 047104220X

ISBN - alternate spelling:
0-471-04220-X, 978-0-471-04220-4
Alternate spelling and related search-keywords:
Book author: ups, schulte, brands, new directions, john lynn
Book title: building identity, for success, brand strategy, branding identity, hostile, strategies for identity, business, your strategy needs

Information from Publisher

Author: Lynn B. Upshaw
Title: New Directions in Business; Building Brand Identity - A Strategy for Success in a Hostile Marketplace
Publisher: John Wiley & Sons
354 Pages
Publishing year: 1995-07-14
Weight: 0,690 kg
Language: English
69,90 € (DE)
No longer receiving updates
163mm x 241mm x 26mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Management: Marketing und Vertrieb; Wirtschaft / Betriebswirtschaft; Marketing / Management; Markenartikel; Marketing Management; Werbung; Business & Management; Wirtschaft u. Management; Marketing / Management

BUILDING BRAND IDENTITY. The Brand Identity Strategy. Evaluating the Brand Reality. Indivisualizing the Customer. Prompting a Power Positioning. Humanizing the Identity. IDENTITY BUILDING IN THE REAL WORLD. Managing Identity Contacts in the Real World. Cases I: A Shoe, a Mouse, Brands Around the House. Cases II: One Old, One New, One Blue. Creating the Interactive Identity. Minding the Brand Identity. Chapter Notes. References. Index.
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